Charles Alexander is an independent singer/songwriter, digital strategist and artist manager. He co-founded Streaming Promotions with business partner Michael Sloane, formerly of Big Machine Label Group. They specialize in strategically placing music within streaming services. He is also the CEO/Founder of Outside The Box Music, an artist digital services company. Alexander helps artists, musicians and songwriters create and extend their online presence. He implements strategies and runs campaigns on behalf of his clients to increase fan acquisition, fan engagement, as well as create brand awareness. The intent of these efforts are to acquire and nurture a fan base that would help artists build and maintain sustainable careers.