As the VP of Business Operations at Sony Music Entertainment, Chris Frankenberg drives strategic and operational initiatives worldwide to foster innovation and grow the company’s digital business.  He leads global teams in media production, reporting integration, and project management.  He oversees initiatives in big data analytics, metadata and content optimization, new product types, asset management, and digital supply chain. Previously as VP of Digital Strategy at RED, Frankenberg managed the division’s digital business, leading teams in sales and operations.  As a pioneer in the mobile space, he helped launch the first music ringtones in 2003, holding several positions at Sony Music, including VP of Mobile Sales in 2008.  Joining Sony Music in 2002, he managed subscription fan clubs for Bow Wow and Shakira.  He began his music career as Programming Director and DJ at WUOG-FM in Athens, GA.