Deborah DeLoach is currently the VP of VeVa Sound, which has worked for the past 15 years to define, create and implement the standards for how sound recordings are preserved and monetized for the major labels in the U.S. and Europe. DeLoach advises many label executives, producers, engineers and artists seeking archival and asset management solutions. She also plays an active role in the development and execution of VeVa Sound's ever growing internal technology and systems.