After the overwhelming response to our debut outing last year, Music Biz is thrilled to work alongside Nielsen Music to bring Music’s Leading Ladies Speak Out to the program in 2017. The event was developed to empower the next generation of female executives in the music business and discuss ideas to overcome and eliminate inequality. The session will feature some of the music industry’s most influential female executives as well as GRAMMY Award-winning Pop superstar Kelly Clarkson, who will inspire attendees with stories from her experiences as a songwriter, recording artist, live performer, wife, and mother.
Grab some light refreshments from the back of the room and prepare yourself for this empowering discussion.
Nielsen Welcome: The Marketability of Female Artists
Erin Crawford, Sr. VP & General Manager of Nielsen Music, will kick off the Leading Ladies program by sharing exclusive insights on the marketability of female artists in this ever-evolving music world. The discussion will feature female-focused data as well as fan affinity analytics that can be leveraged to drive engagement and build meaningful brand partnerships for today’s women in music.
Creative Partnerships: An Interview with Julie Greenwald and Kelly Clarkson
Atlantic’s Julie Greenwald’s keen and often maternal instincts have helped her to uniquely nurture the careers of major artists such as Ed Sheeran, Bruno Mars, Christina Perri, Janelle Monáe, Twenty One Pilots, Sturgill Simpson, Coldplay, Paramore, Rob Thomas, James Blunt, Jason Mraz, Death Cab for Cutie, Fun, Trey Songz, Flo Rida, and Wiz Khalifa. Today, her conversation with NPR Music’s Ann Power’s will illuminate how she achieved her success in a male-dominated business, as well as her views and approach on the many issues around work/life balance.
Greenwald will be joined on stage by GRAMMY Award-winning Pop superstar Kelly Clarkson. Clarkson will talk about her relationship with Greenwald and her decision to join Greenwald at Atlantic Records Group. The two will also share stories of their experiences in the music industry and explain how they were able to achieve success on their own terms.
Changing the Conversation: The Power of Women & Mentoring In Today’s Music Business
Our program will round as a group of successful female executives explore what led them into the music business, the challenges they have experienced early in their careers, the partnerships they have formed with other successful women in the business, and the mentoring roles they have taken within their companies, as well as within the industry, to educate and empower future female executives.
