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Please note that Monday, May 15 consists of pre-convention meetings, digital service workshops, the Entertainment & Technology Law Conference, and the Industry Jam 2. The full program will take place Tuesday, May 16  through Thursday, May 18.  
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Wednesday, May 17 • 12:10pm - 1:00pm
Telling a Story With Song and Fashion: The Story Behind Fair Child and Macy’s

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Known as one of Country music’s most stylish women, in 2016, Karen Fairchild of Little Big Town took her fashionable eye to the design studio to create her own clothing line, “Fair Child,” for Macy’s Department Stores. The collection combines Fairchild’s edgy trendsetting red carpet looks with her Rock-influenced concert outfits to create the ultimate chic high-end fashions.

Forever a fan of fashion, Fairchild fell for design early, mixing and matching pieces and patterns to create unique looks, including her own prom dress. Personally involved in every step of the design process, you can be assured her attention to detail will be passed on to every garment created in her name.

“Outside of writing songs and performing, fashion is definitely my passion. I view it a lot like telling a story in a song,” Fairchild remarked in an interview with Sounds Like Nashville. “I think an outfit tells a story, and I think when there’s something interesting or surprising or a little twist, that’s what makes a great song and it’s the same thing that makes a great outfit. I’m so grateful to Macy’s for giving me this opportunity.”

In an interview conducted by Warner Music Artist Services’ VP of Global Consumer Products, Alix Kram, Fairchild — joined by Kelly Jarrell from Sandbox Entertainment, the company responsible pairing Fairchild and Macy’s — we’ll hear how Fairchild found the perfect home for her clothing line, the considerations she made when choosing a brand partner, and how together Fairchild, Sandbox, and Macy’s continue to enhance their partnership and adapt to the demands of their followers.

Moderators
avatar for Alix Kram

Alix Kram

VP of Global Brand Licensing, Warner Music Artist Services
Alix Kram is VP of Global Brand Licensing for the Artist Services division of Warner Music Group. At Warner Music Artist Services, Kram and her team explore global consumer product, branding and integrated marketing opportunities as well as lifestyle collaborations and retail str... Read More →

Speakers
avatar for Karen Fairchild

Karen Fairchild

Little Big Town
Fair Child, Karen Fairchild from Little Big Town’s clothing brand is a masterful mix of luxurious but balanced design that Little Big Town's Karen Fairchild lives by on and off of the stage. From the luxe over coats, vests, and biker jackets, to the essential basics of a great t... Read More →
avatar for Kelly Russell Jarrell

Kelly Russell Jarrell

Publicist, Sandbox Entertainment
Kelly Russell Jarrell started her career in the music business at Universal Music Group (UMG) in 2006 working in the publicity department with superstar artists including Lee Ann Womack, Sugarland, Shania Twain, Billy Currington, and George Strait among others. In 2010, Jarrell left UMG to join longtime boss and mentor, Jason Owen at his company, Sandbox Entertainment, where she served as VP of Publicity, Creative, and Branding as well as co-managing multiple acts on the Sandbox roster. Since Sandbox first opened its doors, less than seven years ago, Jarrell has been an integral part in the careers of Little Big Town, Kacey Musgraves, and branding for luxury resort Blackberry Farm... Read More →


Wednesday May 17, 2017 12:10pm - 1:00pm
206 (CC)

Attendees (115)