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Please note that Monday, May 15 consists of pre-convention meetings, digital service workshops, the Entertainment & Technology Law Conference, and the Industry Jam 2. The full program will take place Tuesday, May 16  through Thursday, May 18.  
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Wednesday, May 17 • 2:30pm - 3:10pm
Using Digital Firsts To Attract Big Brand $$$

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Today's brand partnerships require a focus on innovation and creating digital, social, tech and data driven firsts. This panel highlights how to harness the power of digital innovations to attract, close, and activate on bigger and better revenue generating music brand partnerships. 

Moderators
avatar for Jon Vanhala

Jon Vanhala

Founder & Managing Partner, Crossfade Partners
Jon Vanhala is the Founder and Managing Partner at Crossfade Partners. He has created, led and curated multiple original works, talent, teams, and companies in media, entertainment, and tech. He’s instigated and executed wins for the world’s biggest artists and brands. Vanhala has helped launch emerging talent, as well as multiple emerging startups. At every step... Read More →

Speakers
avatar for Bryan Calhoun

Bryan Calhoun

Digital Strategy and Business Development, The Blueprint Group/Maverick Management
Music Business Toolbox author and Freeform co-founder, Bryan Calhoun has more than 25 years of experience at the nexus of technology, business and music. Currently the head of Blueprint Group (BPG)/Maverick’s Digital Strategy & Business Development, Calhoun helps foster the onl... Read More →
avatar for Camille Hackney

Camille Hackney

Exec. VP of Brand Partnerships & Commercial Licensing/Head of Global Brand Partnerships Council, Atlantic Records Group/Warner Music Group
Camille Hackney currently holds the dual title of Exec. VP of Brand Partnerships & Commercial Licensing at Atlantic Records and Head of the Global Brand Partnerships Council for Warner Music Group headquartered in New York City. In her position, she is responsible for cultivating strategic partnerships for the company and... Read More →
avatar for Meryl Johnson

Meryl Johnson

Director of Digital Strategy, Country Music Association (CMA)
Meryl Johnson develops and manages Country Music Association’s (CMA) strategic digital presence, which includes the Association’s websites, mobile platforms, digital partnerships, video distribution, database development, and digital advertising initiatives of CMA TV properties and live events. With more than a decade in entertainment media, Johnson came to CMA from Warner Bros. Pictures where she was Director of Digital Marketing. There she developed digital programs for all aspects of Warner Bros. Pictures theatrical digital marketing... Read More →
avatar for Jeff Swierk

Jeff Swierk

VP of U.S. Sponsorships, Mastercard
Jeff Swierk is currently the VP of U.S. Sponsorships for MasterCard, where he is responsible for overseeing the music, culinary, arts & culture passion verticals. Known for his innate ability to forecast trends, fuse marketing and innovation to connect brands with consumers and c... Read More →
avatar for David Wander

David Wander

Vice President, Digital Marketing & Strategy, Roc Nation
David Wander is the VP of Digital Marketing & Strategy at Roc Nation, where he oversees partner relations and digital initiatives for the company's music vertical. Prior to joining Roc Nation, David was an Account Executive at Universal Music Group, where he managed numerous reta... Read More →


Wednesday May 17, 2017 2:30pm - 3:10pm
206 (CC)

Attendees (197)