Loading…
Music Biz 2017 has ended
Please note that Monday, May 15 consists of pre-convention meetings, digital service workshops, the Entertainment & Technology Law Conference, and the Industry Jam 2. The full program will take place Tuesday, May 16  through Thursday, May 18.  
Wednesday, May 17 • 2:30pm - 3:10pm
Using Digital Firsts To Attract Big Brand $$$

Sign up or log in to save this to your schedule and see who's attending!

Today's brand partnerships require a focus on innovation and creating digital, social, tech and data driven firsts. This panel highlights how to harness the power of digital innovations to attract, close, and activate on bigger and better revenue generating music brand partnerships. 

Moderators
avatar for Jon Vanhala

Jon Vanhala

Partner & Founder, Crossfade Partners
Jon Vanhala is the Founder and Managing Partner at Crossfade Partners. He has created, led and curated multiple original works, talent, teams, and companies in media, entertainment, and tech. He’s instigated and executed wins for the world’s biggest artists and brands. Vanhala... Read More →

Speakers
avatar for Bryan Calhoun

Bryan Calhoun

Digital Strategy and Business Development, The Blueprint Group/Maverick
Music Business Toolbox author and Freeform co-founder, Bryan Calhoun has more than 25 years of experience at the nexus of technology, business, and music. Currently the head of Blueprint Group (BPG)/Maverick’s Digital Strategy and Business Development, Calhoun helps foster the online... Read More →
avatar for Camille Hackney

Camille Hackney

Exec. VP of Brand Partnerships & Commercial Licensing/Head of Global Brand Partnerships Council, Atlantic Records Group/Warner Music Group
Camille Hackney currently holds the dual title of Exec. VP of Brand Partnerships & Commercial Licensing at Atlantic Records and Head of the Global Brand Partnerships Council for Warner Music Group headquartered in New York City. In her position, she is responsible for cultivating... Read More →
avatar for Meryl Johnson

Meryl Johnson

Founder, Happy Balance Digital, LLC
Meryl Johnson is the Founder of Happy Balance Digital, LLC, a digital marketing agency. Previously, she was the the Director of Digital Strategy at Country Music Association’s (CMA), where she developed and managed strategic digital presence, including the Association’s websites... Read More →
avatar for Jeff Swierk

Jeff Swierk

VP of U.S. Sponsorships, Mastercard
Jeff Swierk is currently the VP of U.S. Sponsorships for MasterCard, where he is responsible for overseeing the music, culinary, arts & culture passion verticals. Known for his innate ability to forecast trends, fuse marketing and innovation to connect brands with consumers and create... Read More →
avatar for David Wander

David Wander

Chief Digital Officer, Roc Nation
David Wander is the Chief Digital Officer at Roc Nation, where he oversees digital initiatives and partner relations for the company’s three business verticals - music, sports and luxury brands. Prior to joining Roc Nation, David was an Account Executive at Universal Music Group... Read More →


Wednesday May 17, 2017 2:30pm - 3:10pm
206 (CC)

Attendees (196)