Music Biz 2017 has ended
Please note that Monday, May 15 consists of pre-convention meetings, digital service workshops, the Entertainment & Technology Law Conference, and the Industry Jam 2. The full program will take place Tuesday, May 16  through Thursday, May 18.  
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Wednesday, May 17 • 11:00am - 11:35am
CMA Welcome & Forever Country: Multi-Artist, Multi-Label, Multi-Generational

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Global expansion of Country music is part of the year-round mission of Country Music Association (CMA). Today’s CMA staff will be on-hand to reveal international Country statistics and discuss their efforts to spread the genre throughout the world — from Mexico to Canada to Australia.

CMA and UMG Nashville’s Annie Ortmeier will team up to take you on an exploration of Forever Country — a first of its kind multi-generational, multi-artist, multi-label Country music single and video to commemorate the 50th CMA Awards broadcast. The song encompassed three timeless classics, ‘On The Road Again,’ ‘Take Me Home, Country Roads’ and ‘I Will Always Love You’ in a combined arrangement by award winning producer, Shane McAnally. The completed project featured 30 artists across all eras of country music and included a surreal video directed by award winning director, Joseph Khan. The release of the single and subsequent video coupled with the efforts of the entire industry escalated the song and the video to new heights internationally with distribution to new territories that helped propel the track onto several iTunes, Spotify and Amazon charts globally.

This session and case study takes a deeper look at Forever Country and the impact on overall International audiences and adoption of country music globally prior to, during, and since release with research from the CMA and Universal Music Group Nashville. 

avatar for Annie Ortmeier

Annie Ortmeier

VP, Marketing - Digital Accounts, Universal Music Group Nashville
Annie Ortmeier is a revenue-focused digital marketer with expertise in streaming, digital sales, data analysis, advertising and ecommerce. As the VP of Marketing & Digital Accounts at UMG Nashville, she oversees streaming marketing strategy and analysis for all UMG Nashville artists... Read More →
avatar for Karen Stump

Karen Stump

Sr. Director of Research, Country Music Association (CMA)
In her role as Sr. Director of Consumer Insights with the Country Music Association (CMA), Stump works with the Country music industry to define and execute a broad range of market insights and analytics initiatives to provide consumer insights and market trends to music industry... Read More →
avatar for Damon Whiteside

Damon Whiteside

Chief Marketing Officer, Country Music Association (CMA)
Damon Whiteside, Chief Marketing Officer at the Country Music Association (CMA), oversees CMA's Marketing, Digital, Research, and Strategic Partnerships Departments. CMA's signature events include the top-rated CMA Awards, CMA Music Festival, and CMA Country Christmas, all of which... Read More →

Wednesday May 17, 2017 11:00am - 11:35am CDT
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