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Please note that Monday, May 15 consists of pre-convention meetings, digital service workshops, the Entertainment & Technology Law Conference, and the Industry Jam 2. The full program will take place Tuesday, May 16  through Thursday, May 18.  
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Tuesday, May 16 • 9:00am - 9:50am
LIVE — Experience, Engagement & Economy

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Live entertainment has played an increasingly significant role in the way that artists and creators generate revenue streams in today's world of entertainment. In fact, Nielsen's Music 360 report states that music fans spend 57% of their money on live events such as concerts and festivals, the highest that number has been in the past three years. While these traditional live events provide a large source of income for artists and creators, it's also important to note that the term 'live' has evolved with the growing popularity of services such Facebook Live, YouNow, Periscope, and other streaming and on-demand video platforms. Together, these live platforms are engaging with fans better than ever by providing new interactive ways to connect with audiences, and they are garnering marketing support for other areas of commerce in the process. What do these new innovations, combined with traditional lucrative touring methods, mean for the future of the music business? And how can we as an industry leverage live opportunities to their full potential for the next generation? Join a panel of experts as we take a deep dive in live — what is has become, and what it means for YOU.

avatar for Christina Holding

Christina Holding

Branding, Strategic Partnerships, Global Marketing & Business Development
Christina Holding is dedicated to helping artists and brands advocate, engage fans and express their unique digital identities through authentic storytelling and live experiences. Previously as Marketing Director at SonyBMG New Media, Holding developed campaigns for artists in all genres on labels such as Arista, Columbia, Epic, RCA, and many others. There, she managed teams; coordinated national, international and regional campaigns across multiple platforms; launched scores of developing artists; and had the pleasure to work with a plethora of music legends and tremendously talented kindred souls who shared a love of music that drove them, like herself, to find a way to help artists take their art to the masses. Formerly Holding was Sr. Business Development for .LIVE, the live events, live streaming and live content arm of Rightside, a leading provider of domain name services, offering one of the... Read More →

avatar for Nick Barnes

Nick Barnes

Agent, Digital, United Talent Agency
As Director of Fan Engagement, Nick Barnes works directly for Eric Church helping manage the digital space of his brand — overseeing his website, online store, fan club, digital partnerships, and social media accounts. While working for Church in the evolving live space, Barnes h... Read More →
avatar for Kevin Chernett

Kevin Chernett

Exec. VP of Global Content Distribution, Live Nation
Kevin Chernett most recently was appointed Exec. VP of Global Partnerships & Content Distribution for the Live Nation. Prior to that position, he served as Exec. VP of Strategic Partnerships and Growth Development and headed up strategic alliances efforts for the Media & Sponsorship. Chernett has worked for Live Nation and its predecessors since 2003, when he joined the company as VP of National Sales... Read More →
avatar for David Silbaugh

David Silbaugh

Talent Buyer & Production Supervisor, Summerfest
David Silbaugh is best known as a Talent Buyer for Summerfest, "The World's Largest Music Festival," in Milwaukee. The 11-day festival books over 800 artists in nearly all genres, featuring international headlining artists as well as emerging artists. He also produces the noted E... Read More →
avatar for Matt Yazge

Matt Yazge

Head of Brand Partnerships, Nielsen Music
Matt Yazge leads the Brand Partnerships team at Nielsen Music. In his role, he helps brand advertisers activate music fans to achieve marketing objectives and drive sales. He brings rich experience with consumer packaged goods (CPG) brands and major film studios, as a former Nielsen consultant for Nestle's Wonka Candy portfolio, and leading the... Read More →

Tuesday May 16, 2017 9:00am - 9:50am
204 (CC)

Attendees (217)