Music Biz 2017 has ended
Please note that Monday, May 15 consists of pre-convention meetings, digital service workshops, the Entertainment & Technology Law Conference, and the Industry Jam 2. The full program will take place Tuesday, May 16  through Thursday, May 18.  
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Tuesday, May 16 • 9:00am - 9:50am
LIVE — Experience, Engagement & Economy

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Live entertainment has played an increasingly significant role in the way that artists and creators generate revenue streams in today's world of entertainment. In fact, Nielsen's Music 360 report states that music fans spend 57% of their money on live events such as concerts and festivals, the highest that number has been in the past three years. While these traditional live events provide a large source of income for artists and creators, it's also important to note that the term 'live' has evolved with the growing popularity of services such Facebook Live, YouNow, Periscope, and other streaming and on-demand video platforms. Together, these live platforms are engaging with fans better than ever by providing new interactive ways to connect with audiences, and they are garnering marketing support for other areas of commerce in the process. What do these new innovations, combined with traditional lucrative touring methods, mean for the future of the music business? And how can we as an industry leverage live opportunities to their full potential for the next generation? Join a panel of experts as we take a deep dive in live — what is has become, and what it means for YOU.

avatar for Christina Holding

Christina Holding

Career Opp.
Christina Holding is dedicated to helping artists and brands advocate, engage fans and express their unique digital identities through authentic storytelling and live experiences. Previously as Marketing Director at SonyBMG New Media, Holding developed campaigns for artists in all... Read More →

avatar for Nick Barnes

Nick Barnes

Agent, Digital, United Talent Agency
As Director of Fan Engagement, Nick Barnes works directly for Eric Church helping manage the digital space of his brand — overseeing his website, online store, fan club, digital partnerships, and social media accounts. While working for Church in the evolving live space, Barnes... Read More →
avatar for Kevin Chernett

Kevin Chernett

Exec. VP of Global Content Distribution, Live Nation
Kevin Chernett most recently was appointed Exec. VP of Global Partnerships & Content Distribution for the Live Nation. Prior to that position, he served as Exec. VP of Strategic Partnerships and Growth Development and headed up strategic alliances efforts for the Media & Sponsorship... Read More →
avatar for David Silbaugh

David Silbaugh

Talent Buyer, Entertainment Relations, Production Supervisor, Summerfest
David Silbaugh is best known as a Talent Buyer for Summerfest, "The World's Largest Music Festival," in Milwaukee. The 11-day festival books over 800 artists in nearly all genres, featuring international headlining artists as well as emerging artists. He also produces the noted Emerging... Read More →
avatar for Matt Yazge

Matt Yazge

VP, Head of Brand Sponsorship, Nielsen Music
Matt Yazge leads the Brand Sponsorship team at Nielsen Music. Throughout his career at Nielsen, Yazge has helped leaders in global entertainment and partnership marketing with their music, film, fashion, and lifestyle marketing strategies. In his current role, he helps brands activate... Read More →

Tuesday May 16, 2017 9:00am - 9:50am CDT
204 (CC)