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Please note that Monday, May 15 consists of pre-convention meetings, digital service workshops, the Entertainment & Technology Law Conference, and the Industry Jam 2. The full program will take place Tuesday, May 16  through Thursday, May 18.  
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Tuesday, May 16 • 3:10pm - 3:50pm
The Untapped Market: The Hispanic Music Consumer

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With millions of people online and with fast streaming opportunities, the Hispanic music listener is set to become one of the most engaging in the industry. In fact, the Hispanic consumer spends the most on digital music consumption versus the average user. The challenge is how to cater to this increasingly engaging group, without falling into predictable marketing tactics like simple English-to-Spanish translation? Moreover, there will be an average of 908,000 Hispanic millennials more every year from now until 2028, becoming one of the highest spending groups.

This presents an opportunity not only for the US market in terms of new business and advertising opportunities, but also for expansion. With recent technological advancements in music apps, recommendation engines, marketing and live entertainment technologies, it is now possible to reach more people for a fraction of the cost in the LatAm region.

We gather with marketing and music industry professionals and discuss the future of the Latin American music industry and its relation to technology, advertising, music discovery, monetization, music festivals and even politics.

Moderators
avatar for Tomás Uribe

Tomás Uribe

Co-Founder & CEO, Stereotheque
Tomás Uribe is a music and media entrepreneur from Colombia, based in New York. He is the Co-Founder and CEO of Stereotheque, a music platform for Hispanics to help them discover the music they love through music scenes and context. Previous experience includes Hugleberry Corp, U... Read More →

Speakers
avatar for Amor Montes de Oca

Amor Montes de Oca

Director of Strategic Initiatives, 2112 Inc.
Amor Montes de Oca is Director of Strategic Initiatives at 2112, Chicago’s first business incubator focused on the development of entrepreneurs in music, film/video and creative industry technology. Through community, educational opportunities and access to capital, 2112 creates... Read More →
avatar for Elena Sotomayor

Elena Sotomayor

Exec. VP of Marketing & Business Development, HENRY
Elena Sotomayor is the Exec. VP of Marketing & Business Development for HENRY, a division of Cárdenas Marketing Network, Inc. Her unmatched leadership skills and expertise in experiential ideation make her the go-to guru for orchestrating and activating sponsorship campaigns and... Read More →


Tuesday May 16, 2017 3:10pm - 3:50pm
201 (CC)

Attendees (96)