Music Biz 2017

With millions of people online and with fast streaming opportunities, the Hispanic music listener is set to become one of the most engaging in the industry. In fact, the Hispanic consumer spends the most on digital music consumption versus the average user. The challenge is how to cater to this increasingly engaging group, without falling into predictable marketing tactics like simple English-to-Spanish translation? Moreover, there will be an average of 908,000 Hispanic millennials more every year from now until 2028, becoming one of the highest spending groups.

This presents an opportunity not only for the US market in terms of new business and advertising opportunities, but also for expansion. With recent technological advancements in music apps, recommendation engines, marketing and live entertainment technologies, it is now possible to reach more people for a fraction of the cost in the LatAm region.

We gather with marketing and music industry professionals and discuss the future of the Latin American music industry and its relation to technology, advertising, music discovery, monetization, music festivals and even politics.