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Please note that Monday, May 15 consists of pre-convention meetings, digital service workshops, the Entertainment & Technology Law Conference, and the Industry Jam 2. The full program will take place Tuesday, May 16  through Thursday, May 18.  
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Tuesday, May 16 • 2:00pm - 2:50pm
Using the Power of Direct-to-Fan Engagement to Build Artist Momentum & Fuel Success

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Live performances and selling merchandise are some of the few ways that artists can make money in today’s music industry. In order to execute this successfully, an artist must first understand how to effectively engage and retain fans. Join this panel to gain actionable tips that can be immediately used to impact revenues and accomplish goals. We’ll discuss how to use existing data to find/discover your audience; properly plan your music release; connect and engage with fans using music technology; convert engagement into merch and music transactions; make sales count on industry charts; convert fans to super fans; and analyze your data to increase momentum and grow your audience.

avatar for Bram Bessoff

Bram Bessoff

Founder & President, Indiehitmaker
Ever since his start 20 years ago as a professional touring musician, Bram Bessoff’s vision has been to provide artists the ability to control all aspects of their career from song creation to topping the charts. When not putting artists on the Billboard charts as Founder and Pre... Read More →

avatar for Vanessa Ferrer

Vanessa Ferrer

Founder, Merch Cat
Vanessa Ferrer has been a successful businesswoman for over 15 years in finance and artist management. Armed with the heart of an artist, the belief that she could make a difference, and the drive to make it happen, Ferrer founded InFocus Artist Management in 2009. A Certified Pu... Read More →
avatar for Jerry Lembo

Jerry Lembo

Music Business Consultant, Jerry Lembo Entertainment
As President of the Jerry Lembo Entertainment Group, Jerry Lembo serves as a music business consultant overseeing radio and social media campaigns and provides management consultation to independent and aspiring artists. An active member of the New York Chapter of The Recording Academy, Music Mangers Forum-US, Association of Independent Music Publishers and National Association of Recording Industry Professionals, he is frequently called upon as a guest speaker at local colleges that have Music Business courses and as a judge for talent competitions. Lembo and his company have been awarded or nominated for over a dozen industry awards and received Gold and Platinum plaques for their efforts in support of Shania Twain, Norah Jones, Lenny Kravitz and Jason Mraz to name a few. During his tenure at Columbia Records (1986-1997), he received numerous executive awards including the... Read More →
avatar for Ryan Star

Ryan Star

Artist and Founder, Stationhead
Dubbed the " Alt-Rock Frank Ocean" by Paper Magazine, Ryan Star is an Alternative Rock Artist from Brooklyn, NY. His music has appeared prominently in films such as P.S. I Love You and hit television shows like The Vampire Diaries, as well as the theme song to Lie To Me. Given his live-show prowess, he's been tapped to share the stage with many incredible artists, from Imagine Dragons to Bon Jovi to Maroon... Read More →

Tuesday May 16, 2017 2:00pm - 2:50pm
205 (CC)

Attendees (214)