Music Biz 2017 has ended
Please note that Monday, May 15 consists of pre-convention meetings, digital service workshops, the Entertainment & Technology Law Conference, and the Industry Jam 2. The full program will take place Tuesday, May 16  through Thursday, May 18.  
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Tuesday, May 16 • 2:00pm - 2:50pm
Using the Power of Direct-to-Fan Engagement to Build Artist Momentum & Fuel Success

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Live performances and selling merchandise are some of the few ways that artists can make money in today’s music industry. In order to execute this successfully, an artist must first understand how to effectively engage and retain fans. Join this panel to gain actionable tips that can be immediately used to impact revenues and accomplish goals. We’ll discuss how to use existing data to find/discover your audience; properly plan your music release; connect and engage with fans using music technology; convert engagement into merch and music transactions; make sales count on industry charts; convert fans to super fans; and analyze your data to increase momentum and grow your audience.

avatar for Bram Bessoff

Bram Bessoff

Founder & President, Indiehitmaker
Ever since his start 20 years ago as a professional touring musician, Bram Bessoff’s vision has been to provide artists the ability to control all aspects of their career from song creation to topping the charts. When not putting artists on the Billboard charts as Founder and President... Read More →

avatar for Vanessa Ferrer

Vanessa Ferrer

Founder and CEO, Merch Cat
Vanessa Ferrer is the founder and CEO of Merch Cat, a musician-friendly platform for music artists to sell and manage merchandise at live shows. With an artist-facing tool, a direct-to-fan app, and merchandise services under its umbrella, Merch Cat’s vision is to create a full-stack... Read More →
avatar for Jerry Lembo

Jerry Lembo

President, Jerry Lembo Entertainment
As President of the Jerry Lembo Entertainment Group, Jerry Lembo serves as a music business consultant overseeing radio and social media campaigns and provides management consultation to independent and aspiring artists. An active member of the New York Chapter of The Recording Academy... Read More →
avatar for Ryan Star

Ryan Star

Co-Founder, Stationhead
Dubbed the " Alt-Rock Frank Ocean" by Paper Magazine, Ryan Star is an Alternative Rock Artist from Brooklyn, NY. His music has appeared prominently in films such as P.S. I Love You and hit television shows like The Vampire Diaries, as well as the theme song to Lie To Me. Given his... Read More →

Tuesday May 16, 2017 2:00pm - 2:50pm CDT
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