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Please note that Monday, May 15 consists of pre-convention meetings, digital service workshops, the Entertainment & Technology Law Conference, and the Industry Jam 2. The full program will take place Tuesday, May 16  through Thursday, May 18.  
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Tuesday, May 16 • 2:00pm - 2:50pm
How Niche Streaming Services Can Grow Your Profit Mix

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While much attention has been paid to Spotify and Apple Music's growth, there are a handful of other streaming services making a mark in distinct niches. These services have the potential to significantly improve label AND artist revenue mix, drive overall category growth and provide a healthy dose of music first focused competition. From this panel discussion you'll learn more about how niche services improve the revenue mix and how they can turn non-paying users into subscribers and drive category growth. You'll hear more about how services are operating across the globe, ranging from The Overflow in the USA (Christian & Gospel) to Niche Streem (Liedje in S. Africa) and emerging EDM services in Europe. From this session, you'll walk away with actionable knowledge on how to create your own channel strategy for your label or artists, and greater knowledge of tools available to grow your business.

avatar for Stephen Relph

Stephen Relph

CEO & Co-Founder, The Overflow
Stephen Relph is the CEO and Co-Founder of The Overflow, the world’s first genre-specific subscription streaming music service. Launched in January 2015, The Overflow focuses on super-serving the unique needs of passionate Christian and Gospel music consumers. While Relph’s decade of experience in multiple senior management roles at Procter... Read More →

avatar for Benson Curb

Benson Curb

VP Of Revenue, Curb Records
Benson Curb’s involvement in the music industry began in 1993 when the California native accepted an offer from Mike Curb, to work for Curb Records. Curb started out as an assistant in sales and marketing and by 1995 moved into the position of Director of National Sales for the Curb Group, and, by 1997, assumed the position of VP of Sales for Curb Records. Curb has over 20 years of label experience in sales and marketing and has been instrumental in the success and development of many Curb artists, including Tim McGraw, LeAnn Rimes, Jo Dee Messina, Rodney Atkins, Natalie Grant, Steve Holy, Selah, Hank Williams, Jr, and Lee Brice. He was also fundamental in the leading of Mike Curb to LeAnn Rimes and Nicol Sponberg (formerly of Selah). He has served on the CMTA and Cystic Fibrosis boards in 2002 and 2005 respectively, and has been a Country Music Association and ACM member since 1997. He is currently on the ACM board and his charity work includes help with The Cystic Fibrosis Foundation, Vanderbilt... Read More →
avatar for Vickie Nauman

Vickie Nauman

Principal and Owner, CrossBorderWorks
Vickie Nauman specializes in digital media and content strategy, the intersection of technology and music, and international business development. She founded the boutique consulting and advisory firm CrossBorderWorks in 2004 and since 2014 has been advising and consulting full-t... Read More →
avatar for Timothy J. Trudeau

Timothy J. Trudeau

CEO, Syntax Creative
Timothy Trudeau began his professional journey in the music business in 1997. Since then, he's become a GRAMMY-nominated producer, Stellar-nominated designer and a Dove-nominated record label/distribution executive, taking home top honors from all three organizations. As the CEO... Read More →

Tuesday May 16, 2017 2:00pm - 2:50pm
208 (CC)

Attendees (147)