While much attention has been paid to Spotify and Apple Music's growth, there are a handful of other streaming services making a mark in distinct niches. These services have the potential to significantly improve label AND artist revenue mix, drive overall category growth and provide a healthy dose of music first focused competition. From this panel discussion you'll learn more about how niche services improve the revenue mix and how they can turn non-paying users into subscribers and drive category growth. You'll hear more about how services are operating across the globe, ranging from The Overflow in the USA (Christian & Gospel) to Niche Streem (Liedje in S. Africa) and emerging EDM services in Europe. From this session, you'll walk away with actionable knowledge on how to create your own channel strategy for your label or artists, and greater knowledge of tools available to grow your business.
