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Please note that Monday, May 15 consists of pre-convention meetings, digital service workshops, the Entertainment & Technology Law Conference, and the Industry Jam 2. The full program will take place Tuesday, May 16  through Thursday, May 18.  
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Tuesday, May 16 • 3:00pm - 3:50pm
Fad vs. Future: Biggest Digital Trends Shaping the Music Industry

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2016 was a year of innovation — self-driving cars hit the roadways, an explosive phone launched, and Elon Musk announced his plans to visit Mars by 2020. All the innovation bled over into the music industry as well, where we saw VR, multiple streaming platforms launch, and so much more. With all the excitement, it's hard to differentiate between what's a fad and what's the future. In this session, a panel of music industry digital experts will break down the future of the harvesting and harnessing of consumer data to better track and target commercial activity, creating opportunities for marketing and sponsorships, as well as programming of future events and content.

Moderators
avatar for Gavin Ivester

Gavin Ivester

Consultant
Gavin Ivester designed Apple's first PowerBook, led Nike global product design, led PUMA footwear on a 400% growth spree, helped Kenny Chesney create Blue Chair Bay Rum, and once sold a bar out of beer playing originals with his band, the Toxic Sloths.  Working in sports, healthc... Read More →

Speakers
avatar for Drew Burchfield

Drew Burchfield

Co-Founder, Aloompa
Drew Burchfield co-founded Aloompa in February 2009 and is focused on driving innovative products for music, food, conference and community events in the United States and abroad. Aloompa has created never-before-seen insights and unique fan experiences for Bonnaroo, Outside Land... Read More →
avatar for Kent Underwood

Kent Underwood

Principal, LEO Events
As Co-Founder and Principal of LEO Events, Kent Underwood oversees the company’s B2B programs and heads up LEO’s Public Events division, making sure that logistics, production, and digital strategy are all in place for dozens of large-scale private and public events each year... Read More →
avatar for Jillian Zatta

Jillian Zatta

Director of Customer Success, LISNR
Jillian Zatta is the head of Customer Success at LISNR, an inaudible ultrasonic protocol that sends data over audio in sound waves called Smart Tones. LISNR creates connection wherever there is a speaker and a microphone, like for live events, broadcast, retail, and smart devices. Zatta is responsible for helping LISNR's customers, such as Roc Nation, Sony, and Budweiser, and create unparalleled technology experiences for their users and sponsors. Her work has lead LISNR to numerous industry awards and honors, including two Webbys in the mobile and music... Read More →


Tuesday May 16, 2017 3:00pm - 3:50pm
204 (CC)

Attendees (260)