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Please note that Monday, May 15 consists of pre-convention meetings, digital service workshops, the Entertainment & Technology Law Conference, and the Industry Jam 2. The full program will take place Tuesday, May 16  through Thursday, May 18.  
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Thursday, May 18 • 9:00am - 9:50am
The Power of Music Videos: Artist Reach, Artist Discovery, & Consumer Engagement

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Vevo is endeavoring in new, unprecedented research in understanding digital’s true reach. How does mobile play a part in its development? In our session, we’ll cover our findings across the three following topics, and showcase takeaways on how it can be leveraged across the industry.

  • Audience Reach Studies: New artist reach studies with Nielsen reveal that that the scale of music video reach is comparable to TV. We reveal results of these studies and what it means in terms of reaching key audiences.
  • Predictive Science: How does data help predict which artist videos are on the verge of breaking? How can brands use this to form valuable partnerships?
  • Consumer Insights: How are music videos relevant in a fan’s overall music consumption? How do they engage and connect with them? What role does video play in driving mobile consumption?

Speakers
avatar for Roberto Santos

Roberto Santos

Dir. Research, Vevo
Roberto Santos is the Director of Audience Research at Vevo. Since joining the company in 2015, he has helped bridge the gap between advertisement sales, product and market strategy at Vevo. Before joining Vevo, Santos was a key member of research at Hulu. Over the course of four years, he helped introduced Nielsen measurement at Hulu, and his analysis not only influenced content acquisition strategy, but also improved... Read More →
avatar for Adam Smith

Adam Smith

Sr. VP, National Sales, Vevo
Adam Smith is a sales leader with a proven track record of revenue development and team building at Vevo. Having been a key sales contributor to some of the most successful publishers over the last decade, he brings expertise in video, social, mobile and emerging platforms. In his current role, Smith focuses on key account performance and development across the United States. He works closely with internal leadership teams to create opportunities and ad products for partners that allow them to leverage... Read More →


Thursday May 18, 2017 9:00am - 9:50am
208 (CC)

Attendees (141)