Vevo is endeavoring in new, unprecedented research in understanding digital’s true reach. How does mobile play a part in its development? In our session, we’ll cover our findings across the three following topics, and showcase takeaways on how it can be leveraged across the industry.
- Audience Reach Studies: New artist reach studies with Nielsen reveal that that the scale of music video reach is comparable to TV. We reveal results of these studies and what it means in terms of reaching key audiences.
- Predictive Science: How does data help predict which artist videos are on the verge of breaking? How can brands use this to form valuable partnerships?
- Consumer Insights: How are music videos relevant in a fan’s overall music consumption? How do they engage and connect with them? What role does video play in driving mobile consumption?
