Music Biz 2017 has ended
Please note that Monday, May 15 consists of pre-convention meetings, digital service workshops, the Entertainment & Technology Law Conference, and the Industry Jam 2. The full program will take place Tuesday, May 16  through Thursday, May 18.  
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Thursday, May 18 • 4:00pm - 5:30pm
VR: The New Frontier

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Ever watch a 360 degree concert from your couch? Or dreamed of being transported back in time to see The Beatles play a legendary gig at the now-demolished Shea Stadium in New York City? With advances in augmented and virtual reality technologies, these experiences are about to become mainstream. AR and VR will soon represent a very important income for the music industry. Revenues from advertising, membership subscriptions and pay-per-view are possible. There may be some growing pains along with way as technology improvements are made and the demand for lighter, smaller, cheaper more comfortable headsets increases. Today’s session brings together executives from the VR technologies with executives from the music companies to highlight some of these well-executed partnerships to date. The group will discuss the current state of consumer adoption and anticipate what the future may hold for this new entertainment format. Time will be set aside for attendees to experience the power of VR for themselves.

avatar for Hugh McIntyre

Hugh McIntyre

Contributor, Forbes
Hugh McIntyre is a freelance journalist who covers music and the music industry, travel, social media, and more. He currently works primarily with Forbes, where he covers anything connected to the music industry. In addition to Forbes, McIntyre also writes for The Huffington Post... Read More →

avatar for Facundo Martin Diaz

Facundo Martin Diaz

Co-Founder & CEO, VRTIFY
Facundo Martin Diaz is a tech entrepreneur, advisor and investor in digital startups. He is Co-Founder and the CEO of VRTIFY, a Palo Alto-based company that is defining how music will be experienced and distributed in virtual and mixed reality. Previous to VRTIFY, he was a digital... Read More →
avatar for Chris Horton

Chris Horton

SVP Strategic Technology, Universal Music Group
Chris Horton, SVP Strategic Technology, leads Universal Music Group’s Office of Strategic Technology, which is responsible for the technology aspects of digital partner deals and for long-term strategic technology projects and policy. Chris has worked on UMG’s digital distribution... Read More →
avatar for Jeff Pezzuti

Jeff Pezzuti

CEO, Eyellusion
Jeff Pezzuti is CEO of Eyellusion, where he leads the company’s live music hologram production creation. He oversees Eyellusion’s collaborative work with artists and management to design, create and tour hologram-based productions that meet fan demand, open new revenue opportunities... Read More →
avatar for Mary Spio

Mary Spio

CEO & President, CEEK
Digital cinema pioneer and global tech innovator Mary Spio has created content and technologies for global titans such as Universal Music, Lucas Films, Microsoft XBOX, Tribune News, Clear Channel, Emmis, The Coca Cola Company and over 200 radio stations. Spio is the CEO and President... Read More →
avatar for Kevin Twitchell

Kevin Twitchell

Head of Business Development, Media & Entertainmen, DataArt
Kevin Twitchell is the Head of Business Development at DataArt in Media and Entertainment. DataArt is global technology consultancy that designs, develops and supports unique software solutions, bringing together the expertise of more than 2,200 professionals in 20 locations worldwide... Read More →

Thursday May 18, 2017 4:00pm - 5:30pm CDT
205 (CC)