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Music Biz 2017 has ended
Please note that Monday, May 15 consists of pre-convention meetings, digital service workshops, the Entertainment & Technology Law Conference, and the Industry Jam 2. The full program will take place Tuesday, May 16  through Thursday, May 18.  
Thursday, May 18 • 4:20pm - 5:10pm
Authentic Artist Branding Bootcamp

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Most musicians are terrible at telling their story and describing their sound. Why? We’re inside the music AND the mind that made it, so it’s easy to lose perspective. But a band that has a solid grasp on their branding has a huge advantage over acts that don’t. In this seminar, Chris Robley and Kevin Breuner lead you through a handful of exercises that will help you identify what makes you unique, and how to communicate it clearly to the world.


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avatar for Chris Robley

Chris Robley

Editor, Songwriter, Cookie-Eater, CD Baby
Chris Robley is the editor of CD Baby’s DIY Musician Blog, and has worked in various capacities for the industry-leading distributor for more than a dozen years. He is also an award-winning poet and songwriter, whose gothic Indie-Pop and mill-town Americana has been praised by The LA Times, KCRW, No Depression, Performer, and more. The Willamette Week called Robley’s music, “Beatlesy goodness featuring deft wordplay delivered through McCartneyish melodies with a Lennonesque rasp... Read More →



Thursday May 18, 2017 4:20pm - 5:10pm CDT
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