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Please note that Monday, May 15 consists of pre-convention meetings, digital service workshops, the Entertainment & Technology Law Conference, and the Industry Jam 2. The full program will take place Tuesday, May 16  through Thursday, May 18.  
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Thursday, May 18 • 4:20pm - 5:10pm
Authentic Artist Branding Bootcamp

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Most musicians are terrible at telling their story and describing their sound. Why? We’re inside the music AND the mind that made it, so it’s easy to lose perspective. But a band that has a solid grasp on their branding has a huge advantage over acts that don’t. In this seminar, Chris Robley and Kevin Breuner lead you through a handful of exercises that will help you identify what makes you unique, and how to communicate it clearly to the world.

avatar for Kevin Breuner

Kevin Breuner

VP of Marketing, CD Baby
CD Baby’s VP of Marketing, Kevin Breuner, has spent over 18 years working in the music business, both as an artist and an industry professional. A San Diego native, Breuner went east to attended Belmont University in Nashville, where he studied music and music business. After college, he joined the Atlanta-based band Smalltown Poets, who later signed a recording contract with a major label under the EMI umbrella. Their self-titled debut album received critical acclaim selling over 200,000 copies and landing the guys with a GRAMMY nomination plus multiple Dove Award nominations. Breuner stays active in the music industry, managing CD... Read More →

avatar for Chris Robley

Chris Robley

Editor of CD Baby’s DIY Musician Blog, CD Baby
Chris Robley is the editor of CD Baby’s DIY Musician Blog and a frequent guest on the DIY Musician Podcast. His orchestral Indie-Pop music has been praised by The LA Times, KCRW, No Depression, The Boston Globe, Performer and more. Robley has put out six albums of original material, successfully crowdfunded his latest release, appeared on numerous albums as a session musician or producer, and toured extensively both as a solo performer and with backing band The Fear of Heights... Read More →

Thursday May 18, 2017 4:20pm - 5:10pm
206 (CC)

Attendees (170)