Music Biz 2017

Over the past few years, China has witnessed a transformation in its music market and industry. Led by government efforts to legitimize the market, the growth of legal streaming service and changing consumer behavior, the music industry appears to be reaching that 'inflection point' as illustrated by IFPI's number. But the backbone of China's music market is still live music with the maturing of its festival scene, expanding touring circuit and early tech adoption from live streaming to VR. The session will examine some of the major trends shaping the industry’s transformation and prospects for its future.