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Please note that Monday, May 15 consists of pre-convention meetings, digital service workshops, the Entertainment & Technology Law Conference, and the Industry Jam 2. The full program will take place Tuesday, May 16  through Thursday, May 18.  
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Thursday, May 18 • 9:00am - 9:50am
Likes, Spikes & Snaps: Licensing for Social

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In the past decade there have been drastic changes in the way consumers listen and discover music. Although streaming continues to grow in dominance, social media is quickly becoming the latest outlet for music discovery and consumption. Social networks like Facebook, Twitter, Instagram and Snapchat are designed to provide exposure for artists as well as a direct channel to connect with their fans around the world. Music adds indelible value to all digital services, delivering a more interactive and engaging space for users and followers. While this benefits both the consumer and the social platforms, this presents a challenge in establishing a fair and profitable music marketplace.

Can social media be more than just a means for artists to connect with their fans? What if features that incorporate music like Facebook Live and Snapchat's Discover page, also provided a revenue stream for music creators? With new platforms constantly emerging it is vital that songwriters and artists are properly acknowledged and compensated for the invaluable piece they provide to the puzzle. Do digital executives appreciate the value that music brings to their platforms? Do they understand the need to obtain a digital music license and how it helps the songwriters? Shouldn't songwriters and artists receive compensation, allowing them to generate a steady revenue stream? Music licenses can bridge this value gap and propel the music industry further into the digital age. This panel will raise these questions and more about fair compensation and the marketplace dynamics.

A panel of experts including representatives from all aspects of the music and tech industries will tackle these issues and provide insight from both the economic and creative perspectives.


Moderators
avatar for David Levin

David Levin

VP of Digital Licensing, Broadcast Music, Inc. (BMI)
David Levin joined Broadcast Music, Inc. (BMI) as VP of Digital Licensing in 2012. In his current role, he is responsible for the growth of digital revenue and developing strategies to address digital market needs. Levin currently oversees BMI's digital licensing efforts and together with his team has consistently grown... Read More →

Speakers
avatar for Ted Suh

Ted Suh

Head of Content Licensing, musical.ly
Ted Suh is the Global Head of Content Licensing for musical.ly, an entertainment-based social network that has experienced explosive growth over the past few years. Suh’s focus is to introduce innovative models through the musical.ly platform that drive incremental value for the... Read More →
avatar for Carter Winter

Carter Winter

Singer/Songwriter
From behind his guitar and sleeves of tattoos, singer/songwriter from rural Ohio, Carter Winter, began playing local bars around his hometown and quickly grew an incredible fan base of loyal listeners from California to the Carolinas. First well-known for his cover songs of artists that inspired him early on... Read More →


Thursday May 18, 2017 9:00am - 9:50am
205 (CC)

Attendees (140)