Music Biz 2017 has ended
Please note that Monday, May 15 consists of pre-convention meetings, digital service workshops, the Entertainment & Technology Law Conference, and the Industry Jam 2. The full program will take place Tuesday, May 16  through Thursday, May 18.  
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Wednesday, May 17 • 12:00pm - 12:50pm
E-Commerce Marketing: Driving Connection & Revenue

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E-Commerce sales growth continues to outperform traditional brick and mortar stores, as consumers grow increasingly comfortable with online purchasing. This rising shift presents greater opportunities for artists to market merchandise and special offers directly to their fans. The consumer-artist dynamic should be complimentary; driving revenue, developing the brand, AND bringing fans closer to the music.

From vinyl to t-shirts to VIP ticket sales, join us as we discuss tips and tricks of the trade including optimizing artist stores and websites, increasing email and social subscribers, developing customer service, determining the right products/offers/channels for your audience, enhancing your marketing and advertising, and creating product launch choreography. 

avatar for Stella Psaroudakis

Stella Psaroudakis

Sr. Director of E-Commerce, Warner Music Artist Services
Stella Psaroudakis is the Sr. Director of E-Commerce at Warner Music Artist Services where she oversees direct-to-consumer marketing strategy, along with online commerce for both legendary and emerging artists, including Smashing Pumpkins, Blake Shelton, Logic, and Underoath.  In... Read More →

avatar for Katherine Aroca

Katherine Aroca

E-Commerce Strategist
Katherine Aroca is an E-Commerce Strategist who has worked with Atlantic Records and the likes of Ed Sheeran, Shinedown and breakout artist Melanie Martinez. Aroca develops marketing campaigns and consumer products that not only drive revenue, but also bridge the gap between the artist... Read More →
avatar for Scott Heuerman

Scott Heuerman

VP of Marketing, BubbleUp
A Nashville resident since 1989, Scott Heuerman has worked with organizations including Warner Bros. Records, Musictoday & Live Nation, and Apple/iTunes. He is currently VP of Marketing at digital agency BubbleUp, an industry leader in website development, fan clubs, e-commerce and... Read More →
avatar for Gino Sesto

Gino Sesto

Founder/Co-Founder, DASH TWO/flyt
With nearly two decades of experience in media and music/entertainment, Gino Sesto is the Founder and Head of Media at DASH TWO. He began his career at Sony Music, working on marketing and co-op with record merchandisers. He soon discovered his passion for working with vendors and... Read More →

Wednesday May 17, 2017 12:00pm - 12:50pm CDT
209/210 (CC)