E-Commerce sales growth continues to outperform traditional brick and mortar stores, as consumers grow increasingly comfortable with online purchasing. This rising shift presents greater opportunities for artists to market merchandise and special offers directly to their fans. The consumer-artist dynamic should be complimentary; driving revenue, developing the brand, AND bringing fans closer to the music.
From vinyl to t-shirts to VIP ticket sales, join us as we discuss tips and tricks of the trade including optimizing artist stores and websites, increasing email and social subscribers, developing customer service, determining the right products/offers/channels for your audience, enhancing your marketing and advertising, and creating product launch choreography.
