This session is part of the Music Business Educators Meetup — a time for professors, faculty members, and other higher-education enthusiasts to review the past semester, present new trends that can benefit the classroom, and discuss the future of music business education. How do millennials (born 1977 to 1995) and Gen Z’s (born 1996 and later) think differently from current teachers, industry executives, and creative artists? As the industry completes the creative destruction process from album sales to clouds and streaming, how can faculty, employers, and others teach, employ, and sign the best industry leaders of the future? Wacholtz (author of Monetizing Entertainment, Taylor & Francis Publishing, 2017) and Schneller (Associate Provost and opera singer) provide insights gained from their team teaching of students who see the world differently; who have often conflicting assumptions about success and how to achieve it; and, yet, need to be cutting-edge thinkers who will sustain the entertainment and music business. A short presentation with time for discussion is planned.
Music business educators have the option to purchase a Meetup Only pass, a Wednesday, May 17 day pass (which includes the Music Business Educators Meetup), as well as a full registration to the entire convention, which includes all Music Biz 2017 events and activities Monday, May 15 through Thursday, May 18. Click here for details.
