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Please note that Monday, May 15 consists of pre-convention meetings, digital service workshops, the Entertainment & Technology Law Conference, and the Industry Jam 2. The full program will take place Tuesday, May 16  through Thursday, May 18.  
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Wednesday, May 17 • 11:55am - 12:25pm
Students as Creative Disruptors: Leveraging the Current Generation's Talents & Values


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This session is part of the Music Business Educators Meetup — a time for professors, faculty members, and other higher-education enthusiasts to review the past semester, present new trends that can benefit the classroom, and discuss the future of music business education. 

How do millennials (born 1977 to 1995) and Gen Z’s (born 1996 and later) think differently from current teachers, industry executives, and creative artists? As the industry completes the creative destruction process from album sales to clouds and streaming, how can faculty, employers, and others teach, employ, and sign the best industry leaders of the future? Wacholtz (author of Monetizing Entertainment, Taylor & Francis Publishing, 2017) and Schneller (Associate Provost and opera singer) provide insights gained from their team teaching of students who see the world differently; who have often conflicting assumptions about success and how to achieve it; and, yet, need to be cutting-edge thinkers who will sustain the entertainment and music business. A short presentation with time for discussion is planned.

Music business educators have the option to purchase a Meetup Only pass, a Wednesday, May 17 day pass (which includes the Music Business Educators Meetup), as well as a full registration to the entire convention, which includes all Music Biz 2017 events and activities Monday, May 15 through Thursday, May 18. Click here for details.   

Speakers
avatar for Beverly Schneller

Beverly Schneller

Associate Provost of Academic Affairs, Belmont University
Beverly Schneller is currently Associate Provost for Academic Affairs at Belmont University and a Teagle Program Assessment Scholar with Wabash College, Crawfordsville, IN.  She specializes in academic program development, with an emphasis in the college to career readiness needs of students. Beverly Schneller has always loved music. She trained as an opera singer with Dr. Isabelle Ganz, while an undergraduate student in Houston, Texas; has sung in a variety of choirs, and been a choir director... Read More →
avatar for Larry Wacholtz

Larry Wacholtz

Professor of Entertainment and Music Business, Belmont University
Dr. Larry Wacholtz is a professor of entertainment and music business at Belmont University in Nashville. A consultant to industry professionals, he is a member of NARAS, USASBE, MEIEA, IFBPA, and the Academy of Entrepreneurship. He is the author of eight bestselling books on the entertainment and music business, including Monetizing Entertainment: An... Read More →


Wednesday May 17, 2017 11:55am - 12:25pm
201 (CC)