Music Biz 2017 has ended
Please note that Monday, May 15 consists of pre-convention meetings, digital service workshops, the Entertainment & Technology Law Conference, and the Industry Jam 2. The full program will take place Tuesday, May 16  through Thursday, May 18.  
Monday, May 15 • 1:00pm - 2:50pm
Working with Spotify’s Creator Services Team [SIGN-UP HAS ENDED]

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Priority seating will be given to those who completed the pre-event sign-up by May 9. Remaining seating will be filled on a first-come, first-served basis.

This worshop is not open to press.

Spotify is charting a new course in its engagement with the Creator community - prioritizing relationships across the community to generate more opportunities for artists & creators to build their careers while adding growth to the overall music industry. To do this, we’re focusing on 4 key pillars: artist marketing; servicing Artists, Management, and Labels equally; developing a collaborative relationship with songwriters; and educating Creators on the value of Spotify. 

Showing our commitment to this strategy, we’ve reorganized ourselves around these specific initiatives. Rob Harvey leads our Global Artist & Label Services Team responsible for strategic promotion of music and owning our relationships with Artists, Management, and Labels. Dave Rocco leads our Artist Marketing efforts and is responsible for how we elevate the Creators voice through our promotional channels. Mark Williamson, now Global Head of Artist & Industry Partnerships, leads our industry education programs along with partner opportunity development. Tiffany Kumar, Head of Songwriter Relations, is redefining our Songwriter strategy to open up more opportunities for this key constituency. We’ll also have Xavier “X” Jernigan from Spotify’s Shows & Editorial team on hand to discuss the utility and opportunity of our owned and operated playlists.  Finally, Tracy Chan from Spotify’s Creator team will talk about Spotify for Artists, a one-stop shop designed to guide artists through Spotify and provide access to audience insights, song data and tools to manage artist profiles. 

In this workshop, we’ll discuss Spotify’s “open for business” policy, how we’re leveraging the power of the Spotify platform to maximize value creation for Creators, and how we see our focus developing over the next year. This workshop will take a presentational format with lots of time for Q&A.


  • Tracy Chan, Product Director, Spotify for Artists
  • Rob Harvey, Global Head of Artist & Label Services
  • Xavier “X” Jernigan, Head of North America, Shows & Editorial
  • Tiffany Kumar,  Global Head of Songwriter Relations
  • Dave Rocco, Global Head of Artist Marketing
  • Mark Williamson, Global Head of Artist & Industry Partnerships

Monday May 15, 2017 1:00pm - 2:50pm CDT
206 (CC)