Priority seating will be given to those who completed the pre-event sign-up by May 9. Remaining seating will be filled on a first-come, first-served basis.
This worshop is not open to press.
Spotify is charting a new course in its engagement with the Creator community - prioritizing relationships across the community to generate more opportunities for artists & creators to build their careers while adding growth to the overall music industry. To do this, we’re focusing on 4 key pillars: artist marketing; servicing Artists, Management, and Labels equally; developing a collaborative relationship with songwriters; and educating Creators on the value of Spotify.
Showing our commitment to this strategy, we’ve reorganized ourselves around these specific initiatives. Rob Harvey leads our Global Artist & Label Services Team responsible for strategic promotion of music and owning our relationships with Artists, Management, and Labels. Dave Rocco leads our Artist Marketing efforts and is responsible for how we elevate the Creators voice through our promotional channels. Mark Williamson, now Global Head of Artist & Industry Partnerships, leads our industry education programs along with partner opportunity development. Tiffany Kumar, Head of Songwriter Relations, is redefining our Songwriter strategy to open up more opportunities for this key constituency. We’ll also have Xavier “X” Jernigan from Spotify’s Shows & Editorial team on hand to discuss the utility and opportunity of our owned and operated playlists. Finally, Tracy Chan from Spotify’s Creator team will talk about Spotify for Artists, a one-stop shop designed to guide artists through Spotify and provide access to audience insights, song data and tools to manage artist profiles.
In this workshop, we’ll discuss Spotify’s “open for business” policy, how we’re leveraging the power of the Spotify platform to maximize value creation for Creators, and how we see our focus developing over the next year. This workshop will take a presentational format with lots of time for Q&A.
Presenters:
