Music Biz 2017

Cracker Barrel was founded just 30 miles east of Music City, Tennessee. The brand’s music and entertainment program has enhanced the experiences of its guests since 1969, and over the years, Cracker Barrel has partnered with legendary artists like Alabama, Brad Paisley, George Jones, Alan Jackson, Dolly Parton and Clint Black. In 2015, Cracker Barrel launched the Spotlight Music Program to target new audiences and enhance the guest experience through exclusive artist partnerships, exciting collaborations, and custom digital content.  Recent Cracker Barrel Music Spotlights from across diverse musical genres include Pentatonix, Rachel Platten, Anthony Hamilton, NEEDTOBREATHE, Reba McEntire, Blake Shelton and more. Today, Cracker Barrel continues to bring its legacy of artful curation to create meaningful pop culture moments at the cross section of music and technology. Most recently, Cracker Barrel powered the GRAMMY Award-winning collaboration between Pentatonix and Dolly Parton, which garnered over 22 million views on YouTube. Cracker Barrel VP of Marketing Don Hoffman will discuss how music is a powerful way for the brand to connect with new audiences and stay top of mind for guests, all while preserving what makes the music program special and making changes the guests of tomorrow will expect.