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Please note that Monday, May 15 consists of pre-convention meetings, digital service workshops, the Entertainment & Technology Law Conference, and the Industry Jam 2. The full program will take place Tuesday, May 16  through Thursday, May 18.  
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Wednesday, May 17 • 3:15pm - 3:55pm
Closing Keynote: Cracker Barrel

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Cracker Barrel was founded just 30 miles east of Music City, Tennessee. The brand’s music and entertainment program has enhanced the experiences of its guests since 1969, and over the years, Cracker Barrel has partnered with legendary artists like Alabama, Brad Paisley, George Jones, Alan Jackson, Dolly Parton and Clint Black. In 2015, Cracker Barrel launched the Spotlight Music Program to target new audiences and enhance the guest experience through exclusive artist partnerships, exciting collaborations, and custom digital content.  Recent Cracker Barrel Music Spotlights from across diverse musical genres include Pentatonix, Rachel Platten, Anthony Hamilton, NEEDTOBREATHE, Reba McEntire, Blake Shelton and more. Today, Cracker Barrel continues to bring its legacy of artful curation to create meaningful pop culture moments at the cross section of music and technology. Most recently, Cracker Barrel powered the GRAMMY Award-winning collaboration between Pentatonix and Dolly Parton, which garnered over 22 million views on YouTube. Cracker Barrel VP of Marketing Don Hoffman will discuss how music is a powerful way for the brand to connect with new audiences and stay top of mind for guests, all while preserving what makes the music program special and making changes the guests of tomorrow will expect.

avatar for Don Hoffman

Don Hoffman

Sr. VP of Marketing, Cracker Barrel
As the Sr. VP of Marketing, Don Hoffman is responsible for leading key strategies for the company including all of Cracker Barrel’s paid media, owned media, restaurant and retail marketing, gift cards, creative services, and the brand’s successful exclusive music program. Hoffman came to Cracker Barrel in November 2015 with nearly 30 years of advertising and marketing experience. He spent the last 20 years at DDB Worldwide Communications Group, one of the largest advertising companies in the world. In his last role, Hoffman oversaw the multi-national... Read More →

Wednesday May 17, 2017 3:15pm - 3:55pm
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Attendees (109)