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Please note that Monday, May 15 consists of pre-convention meetings, digital service workshops, the Entertainment & Technology Law Conference, and the Industry Jam 2. The full program will take place Tuesday, May 16  through Thursday, May 18.  
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Wednesday, May 17 • 2:00pm - 2:25pm
Brand Partnerships That Sing: A Road Map to Creating Authentic Music Experiences

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When it comes to creating emotional connections with consumers and building brand favorability, it's hard to beat music. Brands love music fans: they are passionate, loyal, social and there are multiple opportunities to reach them through sponsorship activations. The most successful partnerships start with data and insights that connect a brand's objectives with the right music partner, and most importantly offer something meaningful to fans. Matt Yazge, Head of Brand Sponsorships at Nielsen Music will lead a discussion with the global marketing team at Chevrolet on how understanding fans can help drive more successful brand music strategies. 

Get great insights on how brands are thinking about music, and discover how to leverage your artist's fans from the team at the forefront of strategic music partnerships.

Moderators
avatar for Matt Yazge

Matt Yazge

Head of Brand Partnerships, Nielsen Music
Matt Yazge leads the Brand Partnerships team at Nielsen Music. In his role, he helps brand advertisers activate music fans to achieve marketing objectives and drive sales. He brings rich experience with consumer packaged goods (CPG) brands and major film studios, as a former Nielsen consultant for Nestle's Wonka Candy portfolio, and leading the... Read More →

Speakers
avatar for John Gasloli

John Gasloli

Sr. Manager of Global Marketing, Chevrolet
John Gasloli is a Sr. Manager in Chevrolet’s Global Marketing department.  He is responsible for integrated marketing platforms within Sports & Entertainment — harnessing consumer passions of football (soccer) and music.  In his role, Gasloli manages the largest sports sponsorship in history with Manchester United, successfully leveraging it to drive significant lifts in brand health and top ranking social followings. Gasloli began his General Motors career in 2006 and has been instrumental to the success of several brands including: Buick, GMC, HUMMER and Cadillac, both in U.S. and China. Prior to joining GM, he worked at Volkswagen of America, Inc. and was responsible for the marketing for New Beetle, Passat and Phaeton, resulting in two gold, one silver and three bronze... Read More →
SH

Susan Hommel

Global Marketing Manager, Chevrolet
After 20 years of agency life, Susan Hommel joined Chevrolet as a Global Marketing Manager in 2016. Her experience lies primarily in strategic planning and brand development. Having spent the majority of her career in automotive and healthcare, Hommel has led co-branded efforts i... Read More →


Wednesday May 17, 2017 2:00pm - 2:25pm
206 (CC)

Attendees (229)