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Please note that Monday, May 15 consists of pre-convention meetings, digital service workshops, the Entertainment & Technology Law Conference, and the Industry Jam 2. The full program will take place Tuesday, May 16  through Thursday, May 18.  
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Wednesday, May 17 • 11:10am - 12:00pm
Branded Artist Content: Its Value, Purpose and Potential

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In today’s multimedia driven world, rarely does even a mundane moment go by without someone capturing and sharing it to a variety of social platforms. You may have heard the phrase “photo or it didn’t happen” and the same applies to artist and brand partnerships. This panel will explore how adding content touch points enriches a strategic partnership. Select topics include the importance of building content into a deal, working with brands that have their own media channels and support those that don’t, thinking beyond the paid post, discussing ways to monetize content and making content that matters.

avatar for Marieke Bianchi

Marieke Bianchi

Sr. Director of Strategic Partnerships & Activations, Warner Music Nashville
Marieke Bianchi is the Sr. Director of Strategic Partnerships & Activations at Warner Music Nashville. Previously, she was VP at Hunter Public Relations in New York City, where she managed the Barefoot Wine & Bubbly and other wine and beverage accounts. During her tenure, Bianchi... Read More →
avatar for Jamie Younger

Jamie Younger

Sr. Director of Content Strategy & Innovation, Warner Music Nashville
Tasked with producing compelling and engaging content to garner reach, impressions, and discovery, Jamie Younger has set her sights on establishing Warner Music Nashville as a leader in harnessing new content-based revenue streams. As Sr. Director of Content Strategy & Innovation, she takes programs from concept to creation to distribution, overseeing the development, execution, and placement of new content on socials, digital, and broadcast platforms with the sole mission of furthering artists brand awareness through innovation. During her time at Warner, Younger has executive produced... Read More →

avatar for Parul Chokshi

Parul Chokshi

Director of Talent & Brand Marketing, Vevo
As Director of Talent at Vevo, Parul Chokshi is responsible for booking artists for Vevo’s rigorous slate of original content, live productions, and branded content. As one of Vevo’s first employees, she has been with the company since 2009 and has executed over 400 campaigns. Wi... Read More →
avatar for Steven Hancock

Steven Hancock

Co-Founder & COO, MelodyVR
Steven Hancock is the Chief Operations Officer and Co-Founder of MelodyVR. Prior to this, Hancock gained over 15 years’ experience at senior management level, within events management where he worked with music artists around the globe and also numerous The Financial Times Stock... Read More →
avatar for Robert Sanchez

Robert Sanchez

Music Marketing Manager, YETI Coolers
Robert Sanchez is the Founder and CEO of Austin-based Group Therapy Studios and the Music Marketing Manager for YETI Coolers. In his role at YETI, he is responsible for how the brand is represented in the music community through a variety of artist engagement programs, original and licensed music for YETI films, and festival sponsorships. Sanchez is also responsible for booking talent for the venue at... Read More →

Wednesday May 17, 2017 11:10am - 12:00pm
206 (CC)

Attendees (214)