Music Biz 2017

In today’s multimedia driven world, rarely does even a mundane moment go by without someone capturing and sharing it to a variety of social platforms. You may have heard the phrase “photo or it didn’t happen” and the same applies to artist and brand partnerships. This panel will explore how adding content touch points enriches a strategic partnership. Select topics include the importance of building content into a deal, working with brands that have their own media channels and support those that don’t, thinking beyond the paid post, discussing ways to monetize content and making content that matters.