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Please note that Monday, May 15 consists of pre-convention meetings, digital service workshops, the Entertainment & Technology Law Conference, and the Industry Jam 2. The full program will take place Tuesday, May 16  through Thursday, May 18.  
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Tuesday, May 16 • 2:00pm - 2:25pm
All the World's a Stage: Marketing to International Live Music Fans

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The world is getting smaller and more connected, but music fan engagement across the globe in many ways remains distinctive. Fan discovery, consumption and spend allocations can vary and understanding these distinctions is important not just for brands and promoters looking to optimize sponsorship dollars, but for artist managers and labels looking to build their own brands. Join Helena Kosinski, VP Client Services at Nielsen Music for a presentation of international fan analytics, a look at how fans are discovering and spending on live music events in different markets, and how that consumer behavior compares to the North American market.

Speakers
avatar for Helena Kosinski

Helena Kosinski

VP of Client Solutions, Nielsen Music
Helena Kosinski is VP of Client Solutions for Nielsen Music, based in New York. She is responsible for Nielsen's business internationally as the company expands its music and entertainment reach with major and independent music publishers and performing rights organizations. With... Read More →


Tuesday May 16, 2017 2:00pm - 2:25pm
201 (CC)

Attendees (130)