Music Biz 2017

The world is getting smaller and more connected, but music fan engagement across the globe in many ways remains distinctive. Fan discovery, consumption and spend allocations can vary and understanding these distinctions is important not just for brands and promoters looking to optimize sponsorship dollars, but for artist managers and labels looking to build their own brands. Join Helena Kosinski, VP Client Services at Nielsen Music for a presentation of international fan analytics, a look at how fans are discovering and spending on live music events in different markets, and how that consumer behavior compares to the North American market.