Music Biz 2017 has ended
Please note that Monday, May 15 consists of pre-convention meetings, digital service workshops, the Entertainment & Technology Law Conference, and the Industry Jam 2. The full program will take place Tuesday, May 16  through Thursday, May 18.  
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Tuesday, May 16 • 2:00pm - 2:25pm
All the World's a Stage: Marketing to International Live Music Fans

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The world is getting smaller and more connected, but music fan engagement across the globe in many ways remains distinctive. Fan discovery, consumption and spend allocations can vary and understanding these distinctions is important not just for brands and promoters looking to optimize sponsorship dollars, but for artist managers and labels looking to build their own brands. Join Helena Kosinski, VP Client Services at Nielsen Music for a presentation of international fan analytics, a look at how fans are discovering and spending on live music events in different markets, and how that consumer behavior compares to the North American market.

avatar for Helena Kosinski

Helena Kosinski

VP, Global, Nielsen Music
Helena Kosinski leads business development in Nielsen's expanding global music business.  For more than two decades, Nielsen’s consumer research, sales, streaming and airplay data have been a trusted  resource for companies wanting a complete music market picture in the US and... Read More →

Tuesday May 16, 2017 2:00pm - 2:25pm CDT
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