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Please note that Monday, May 15 consists of pre-convention meetings, digital service workshops, the Entertainment & Technology Law Conference, and the Industry Jam 2. The full program will take place Tuesday, May 16  through Thursday, May 18.  
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Wednesday, May 17 • 12:05pm - 12:10pm
The Superfan Experience: Treating Every Customer Like an Influencer

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According to a recent study by Viacom, 86% of millennials believe fans have some ownership of the brands and celebrities they support. The majority of those surveyed also believe it’s important for brands to have “personalities,” both online and off. With most millennials (61%) self-identifying as pop-culture influencers, how should brands communicate with them to convert casual consumers into superfans? This quick session will give tips for taking your message beyond experiential or influencer marketing directly into the hands, hearts and—most importantly—wallets of customers.

Speakers
avatar for Brittany Hodak

Brittany Hodak

ZinePak, Co-Founder
Brittany Hodak is Co-Founder of ZinePak, an entertainment company that partners with the world’s greatest brands, entertainers, and properties to create collectible products for superfans. ZinePak has partnered with hundreds of celebrities — including Katy Perry, KISS, and Taylor Swift... Read More →


Wednesday May 17, 2017 12:05pm - 12:10pm
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Attendees (141)