Music Biz 2017

According to a recent study by Viacom, 86% of millennials believe fans have some ownership of the brands and celebrities they support. The majority of those surveyed also believe it’s important for brands to have “personalities,” both online and off. With most millennials (61%) self-identifying as pop-culture influencers, how should brands communicate with them to convert casual consumers into superfans? This quick session will give tips for taking your message beyond experiential or influencer marketing directly into the hands, hearts and—most importantly—wallets of customers.