Kelly Russell Jarrell started her career in the music business at Universal Music Group (UMG) in 2006 working in the publicity department with superstar artists including Lee Ann Womack, Sugarland, Shania Twain, Billy Currington, and George Strait among others. In 2010, Jarrell left UMG to join longtime boss and mentor, Jason Owen at his company, Sandbox Entertainment, where she served as VP of Publicity, Creative, and Branding as well as co-managing multiple acts on the Sandbox roster. Since Sandbox first opened its doors, less than seven years ago, Jarrell has been an integral part in the careers of Little Big Town, Kacey Musgraves, and branding for luxury resort Blackberry Farm.  She has also managed multiple artist brand partnerships and national endorsement deals with companies including GAC, Luchesse, Cracker Barrel, Evine, HSN, and Macy's. A few of these partnerships, under her guidance, include the successful launch and creation of cooking show, Kimberly’s Simply Southern, the cookbook Oh Gussie!: Cooking and Visiting in Kimberly’s Southern Kitchen, kitchen and home decor lines Oh Gussie!, kitchen and home decor line Love & Daisies, luxury footwear Kacey for Luchesse, and women’s apparel Fair Child.