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Music Biz 2017 has ended
Please note that Monday, May 15 consists of pre-convention meetings, digital service workshops, the Entertainment & Technology Law Conference, and the Industry Jam 2. The full program will take place Tuesday, May 16  through Thursday, May 18.  

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Brand & Strategic Partnership Summit [clear filter]
Wednesday, May 17
 

11:00am CDT

TuneIn: Engage with Passionate Listeners
Join TuneIn’s Head of Marketing, Scott Parker as he discusses how brands can reach new audiences by leveraging the wide array of digital music platforms. The audio category is rapidly evolving and offering brands new ways to engage with passionate listeners. Parker will present listening trends by format and how brands can leverage data, new devices and platforms to drive their message home and connect with listeners around the globe. 

Speakers
avatar for Scott Parker

Scott Parker

VP of Marketing, TuneIn
Scott Parker is the VP of Marketing at TuneIn. In his role, Parker is responsible for building TuneIn’s strategy across customer acquisition, brand marketing, partner marketing and public relations. Since joining the company in October of 2015, he has developed multi-platform marketing... Read More →


Wednesday May 17, 2017 11:00am - 11:10am CDT
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11:10am CDT

Branded Artist Content: Its Value, Purpose and Potential
In today’s multimedia driven world, rarely does even a mundane moment go by without someone capturing and sharing it to a variety of social platforms. You may have heard the phrase “photo or it didn’t happen” and the same applies to artist and brand partnerships. This panel will explore how adding content touch points enriches a strategic partnership. Select topics include the importance of building content into a deal, working with brands that have their own media channels and support those that don’t, thinking beyond the paid post, discussing ways to monetize content and making content that matters.

Moderators
avatar for Marieke Bianchi

Marieke Bianchi

VP of Marketing & Strategic Partnerships, Warner Music Nashville
Marieke Bianchi is VP of Marketing & Strategic Partnerships at Warner Music Nashville. In this role, she puts her 13+ years in brand and marketing expertise to work on behalf of some of Nashville’s biggest names, including Blake Shelton, Cole Swindell, Brett Eldredge, and Hunter... Read More →
avatar for Jamie Younger

Jamie Younger

Sr. Director of Content Strategy & Innovation, Warner Music Nashville
Tasked with producing compelling and engaging content to garner reach, impressions, and discovery, Jamie Younger has set her sights on establishing Warner Music Nashville as a leader in harnessing new content-based revenue streams. As Sr. Director of Content Strategy & Innovation... Read More →

Speakers
avatar for Parul Chokshi

Parul Chokshi

Sr. Director of Talent, Vevo
As Sr. Director of Talent at Vevo, Parul Chokshi manages the talent team, who are responsible for booking artists for Vevo’s rigorous slate of original content, live productions and events. As one of Vevo’s first employees, she has been with the company since prior to launch in... Read More →
avatar for Steven Hancock

Steven Hancock

Co-Founder & COO, MelodyVR
Steven Hancock is the Chief Operations Officer and Co-Founder of MelodyVR. Prior to this, Hancock gained over 15 years’ experience at senior management level, within events management where he worked with music artists around the globe and also numerous The Financial Times Stock... Read More →
avatar for Robert Sanchez

Robert Sanchez

Music Marketing Manager, YETI Coolers
Robert Sanchez is the Founder and CEO of Austin-based Group Therapy Studios and the Music Marketing Manager for YETI Coolers. In his role at YETI, he is responsible for how the brand is represented in the music community through a variety of artist engagement programs, original and... Read More →


Wednesday May 17, 2017 11:10am - 12:00pm CDT
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12:05pm CDT

The Superfan Experience: Treating Every Customer Like an Influencer
According to a recent study by Viacom, 86% of millennials believe fans have some ownership of the brands and celebrities they support. The majority of those surveyed also believe it’s important for brands to have “personalities,” both online and off. With most millennials (61%) self-identifying as pop-culture influencers, how should brands communicate with them to convert casual consumers into superfans? This quick session will give tips for taking your message beyond experiential or influencer marketing directly into the hands, hearts and—most importantly—wallets of customers.

Speakers
avatar for Brittany Hodak

Brittany Hodak

ZinePak, Co-Founder
Brittany Hodak is Co-Founder of ZinePak, an entertainment company that partners with the world’s greatest brands, entertainers, and properties to create collectible products for superfans. ZinePak has partnered with hundreds of celebrities — including Katy Perry, KISS, and Taylor... Read More →


Wednesday May 17, 2017 12:05pm - 12:10pm CDT
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12:10pm CDT

Telling a Story With Song and Fashion: The Story Behind Fair Child and Macy’s
Known as one of Country music’s most stylish women, in 2016, Karen Fairchild of Little Big Town took her fashionable eye to the design studio to create her own clothing line, “Fair Child,” for Macy’s Department Stores. The collection combines Fairchild’s edgy trendsetting red carpet looks with her Rock-influenced concert outfits to create the ultimate chic high-end fashions.

Forever a fan of fashion, Fairchild fell for design early, mixing and matching pieces and patterns to create unique looks, including her own prom dress. Personally involved in every step of the design process, you can be assured her attention to detail will be passed on to every garment created in her name.

“Outside of writing songs and performing, fashion is definitely my passion. I view it a lot like telling a story in a song,” Fairchild remarked in an interview with Sounds Like Nashville. “I think an outfit tells a story, and I think when there’s something interesting or surprising or a little twist, that’s what makes a great song and it’s the same thing that makes a great outfit. I’m so grateful to Macy’s for giving me this opportunity.”

In an interview conducted by Warner Music Artist Services’ VP of Global Consumer Products, Alix Kram, Fairchild — joined by Kelly Jarrell from Sandbox Entertainment, the company responsible pairing Fairchild and Macy’s — we’ll hear how Fairchild found the perfect home for her clothing line, the considerations she made when choosing a brand partner, and how together Fairchild, Sandbox, and Macy’s continue to enhance their partnership and adapt to the demands of their followers.

Moderators
avatar for Alix Kram

Alix Kram

VP of Global Brand Licensing, Warner Music Artist Services
Alix Kram is VP of Global Brand Licensing for the Artist Services division of Warner Music Group. At Warner Music Artist Services, Kram and her team explore global consumer product, branding and integrated marketing opportunities as well as lifestyle collaborations and retail strategies... Read More →

Speakers
avatar for Karen Fairchild

Karen Fairchild

Little Big Town
Fair Child, Karen Fairchild from Little Big Town’s clothing brand is a masterful mix of luxurious but balanced design that Little Big Town's Karen Fairchild lives by on and off of the stage. From the luxe over coats, vests, and biker jackets, to the essential basics of a great t-shirt... Read More →
avatar for Kelly Russell Jarrell

Kelly Russell Jarrell

Publicist, Sandbox Entertainment
Kelly Russell Jarrell started her career in the music business at Universal Music Group (UMG) in 2006 working in the publicity department with superstar artists including Lee Ann Womack, Sugarland, Shania Twain, Billy Currington, and George Strait among others. In 2010, Jarrell left... Read More →


Wednesday May 17, 2017 12:10pm - 1:00pm CDT
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2:00pm CDT

Brand Partnerships That Sing: A Road Map to Creating Authentic Music Experiences
When it comes to creating emotional connections with consumers and building brand favorability, it's hard to beat music. Brands love music fans: they are passionate, loyal, social and there are multiple opportunities to reach them through sponsorship activations. The most successful partnerships start with data and insights that connect a brand's objectives with the right music partner, and most importantly offer something meaningful to fans. Matt Yazge, Head of Brand Sponsorships at Nielsen Music will lead a discussion with the global marketing team at Chevrolet on how understanding fans can help drive more successful brand music strategies. 

Get great insights on how brands are thinking about music, and discover how to leverage your artist's fans from the team at the forefront of strategic music partnerships.

Moderators
avatar for Matt Yazge

Matt Yazge

VP, Head of Brand Sponsorship, Nielsen Music
Matt Yazge leads the Brand Sponsorship team at Nielsen Music. Throughout his career at Nielsen, Yazge has helped leaders in global entertainment and partnership marketing with their music, film, fashion, and lifestyle marketing strategies. In his current role, he helps brands activate... Read More →

Speakers
avatar for John Gasloli

John Gasloli

Sr. Manager of Global Marketing, Chevrolet
John Gasloli is a Sr. Manager in Chevrolet’s Global Marketing department.  He is responsible for integrated marketing platforms within Sports & Entertainment — harnessing consumer passions of football (soccer) and music.  In his role, Gasloli manages the largest sports sponsorship... Read More →
SH

Susan Hommel

Global Marketing Manager, Chevrolet
After 20 years of agency life, Susan Hommel joined Chevrolet as a Global Marketing Manager in 2016. Her experience lies primarily in strategic planning and brand development. Having spent the majority of her career in automotive and healthcare, Hommel has led co-branded efforts in... Read More →


Wednesday May 17, 2017 2:00pm - 2:25pm CDT
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2:30pm CDT

Using Digital Firsts To Attract Big Brand $$$
Today's brand partnerships require a focus on innovation and creating digital, social, tech and data driven firsts. This panel highlights how to harness the power of digital innovations to attract, close, and activate on bigger and better revenue generating music brand partnerships. 

Moderators
avatar for Jon Vanhala

Jon Vanhala

Partner & Founder, Crossfade Partners
Jon Vanhala is the Founder and Managing Partner at Crossfade Partners. He has created, led and curated multiple original works, talent, teams, and companies in media, entertainment, and tech. He’s instigated and executed wins for the world’s biggest artists and brands. Vanhala... Read More →

Speakers
avatar for Bryan Calhoun

Bryan Calhoun

Digital Strategy and Business Development, The Blueprint Group/Maverick
Music Business Toolbox author and Freeform co-founder, Bryan Calhoun has more than 25 years of experience at the nexus of technology, business, and music. Currently the head of Blueprint Group (BPG)/Maverick’s Digital Strategy and Business Development, Calhoun helps foster the online... Read More →
avatar for Camille Hackney

Camille Hackney

Exec. VP of Brand Partnerships & Commercial Licensing/Head of Global Brand Partnerships Council, Atlantic Records Group/Warner Music Group
Camille Hackney currently holds the dual title of Exec. VP of Brand Partnerships & Commercial Licensing at Atlantic Records and Head of the Global Brand Partnerships Council for Warner Music Group headquartered in New York City. In her position, she is responsible for cultivating... Read More →
avatar for Meryl Johnson

Meryl Johnson

Founder, Happy Balance Digital, LLC
Meryl Johnson is the Founder of Happy Balance Digital, LLC, a digital marketing agency. Previously, she was the the Director of Digital Strategy at Country Music Association’s (CMA), where she developed and managed strategic digital presence, including the Association’s websites... Read More →
avatar for Jeff Swierk

Jeff Swierk

VP of U.S. Sponsorships, Mastercard
Jeff Swierk is currently the VP of U.S. Sponsorships for MasterCard, where he is responsible for overseeing the music, culinary, arts & culture passion verticals. Known for his innate ability to forecast trends, fuse marketing and innovation to connect brands with consumers and create... Read More →
avatar for David Wander

David Wander

Chief Digital Officer, Roc Nation
David Wander is the Chief Digital Officer at Roc Nation, where he oversees digital initiatives and partner relations for the company’s three business verticals - music, sports and luxury brands. Prior to joining Roc Nation, David was an Account Executive at Universal Music Group... Read More →


Wednesday May 17, 2017 2:30pm - 3:10pm CDT
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3:15pm CDT

Closing Keynote: Cracker Barrel
Cracker Barrel was founded just 30 miles east of Music City, Tennessee. The brand’s music and entertainment program has enhanced the experiences of its guests since 1969, and over the years, Cracker Barrel has partnered with legendary artists like Alabama, Brad Paisley, George Jones, Alan Jackson, Dolly Parton and Clint Black. In 2015, Cracker Barrel launched the Spotlight Music Program to target new audiences and enhance the guest experience through exclusive artist partnerships, exciting collaborations, and custom digital content.  Recent Cracker Barrel Music Spotlights from across diverse musical genres include Pentatonix, Rachel Platten, Anthony Hamilton, NEEDTOBREATHE, Reba McEntire, Blake Shelton and more. Today, Cracker Barrel continues to bring its legacy of artful curation to create meaningful pop culture moments at the cross section of music and technology. Most recently, Cracker Barrel powered the GRAMMY Award-winning collaboration between Pentatonix and Dolly Parton, which garnered over 22 million views on YouTube. Cracker Barrel VP of Marketing Don Hoffman will discuss how music is a powerful way for the brand to connect with new audiences and stay top of mind for guests, all while preserving what makes the music program special and making changes the guests of tomorrow will expect.

Speakers
avatar for Don Hoffman

Don Hoffman

Sr. VP of Marketing, Cracker Barrel
As the Sr. VP of Marketing, Don Hoffman is responsible for leading key strategies for the company including all of Cracker Barrel’s paid media, owned media, restaurant and retail marketing, gift cards, creative services, and the brand’s successful exclusive music program. Hoffman... Read More →


Wednesday May 17, 2017 3:15pm - 3:55pm CDT
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