Music Biz 2017 has ended
Please note that Monday, May 15 consists of pre-convention meetings, digital service workshops, the Entertainment & Technology Law Conference, and the Industry Jam 2. The full program will take place Tuesday, May 16  through Thursday, May 18.  

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Country Music\'s Gone Global [clear filter]
Wednesday, May 17

11:00am CDT

CMA Welcome & Forever Country: Multi-Artist, Multi-Label, Multi-Generational

Global expansion of Country music is part of the year-round mission of Country Music Association (CMA). Today’s CMA staff will be on-hand to reveal international Country statistics and discuss their efforts to spread the genre throughout the world — from Mexico to Canada to Australia.

CMA and UMG Nashville’s Annie Ortmeier will team up to take you on an exploration of Forever Country — a first of its kind multi-generational, multi-artist, multi-label Country music single and video to commemorate the 50th CMA Awards broadcast. The song encompassed three timeless classics, ‘On The Road Again,’ ‘Take Me Home, Country Roads’ and ‘I Will Always Love You’ in a combined arrangement by award winning producer, Shane McAnally. The completed project featured 30 artists across all eras of country music and included a surreal video directed by award winning director, Joseph Khan. The release of the single and subsequent video coupled with the efforts of the entire industry escalated the song and the video to new heights internationally with distribution to new territories that helped propel the track onto several iTunes, Spotify and Amazon charts globally.

This session and case study takes a deeper look at Forever Country and the impact on overall International audiences and adoption of country music globally prior to, during, and since release with research from the CMA and Universal Music Group Nashville. 

avatar for Annie Ortmeier

Annie Ortmeier

VP, Marketing - Digital Accounts, Universal Music Group Nashville
Annie Ortmeier is a revenue-focused digital marketer with expertise in streaming, digital sales, data analysis, advertising and ecommerce. As the VP of Marketing & Digital Accounts at UMG Nashville, she oversees streaming marketing strategy and analysis for all UMG Nashville artists... Read More →
avatar for Karen Stump

Karen Stump

Sr. Director of Research, Country Music Association (CMA)
In her role as Sr. Director of Consumer Insights with the Country Music Association (CMA), Stump works with the Country music industry to define and execute a broad range of market insights and analytics initiatives to provide consumer insights and market trends to music industry... Read More →
avatar for Damon Whiteside

Damon Whiteside

Chief Marketing Officer, Country Music Association (CMA)
Damon Whiteside, Chief Marketing Officer at the Country Music Association (CMA), oversees CMA's Marketing, Digital, Research, and Strategic Partnerships Departments. CMA's signature events include the top-rated CMA Awards, CMA Music Festival, and CMA Country Christmas, all of which... Read More →

Wednesday May 17, 2017 11:00am - 11:35am CDT
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11:40am CDT

Marketing McGraw: How Staying 'Humble & Kind' Sparked a Movement
With more than 50 million albums sold worldwide and 43 worldwide #1 singles, Tim McGraw truly defines what it means to be a global Country artist. In 2016, McGraw's management company, EM.Co reached new heights in his career with the song "Humble & Kind" by creating a marketing plan tailored to the message of the music — one that would go on to win an internationally acclaimed Clio Award for its integrated marketing campaign. This #1 Platinum-Selling single would also go on to spawn a New York Times Best Seller book and lead McGraw to become one of the Top 5 Most-Engaged Artists on Facebook, across all genres.

EM.Co fought industry norms by partnering with Facebook to premier the music video, launched websites and hotlines to create a community of fans from all over the world, and unleashed a massive social media movement so fans could easily engage with the song’s message. Millions of views and many thousands of shares led to a multicultural movement where fans felt encouraged to create original content and complete random acts of kindness — one that was also personified at the ACM Awards when 130 people from across the globe joined Tim in celebrating kindness and harmony on stage, creating one of the largest ACM performances in history.

Join EM.Co as they take you behind the scenes of creating and executing this one-of-a-kind marketing campaign, which has garnered wins for GRAMMY Country Song of the Year, AMA Favorite Country Song, CMA Song of the Year, CMT Video Of The Year, a nomination for International Video of the Year at the CMC Awards, and so much more ... all while staying humble and kind.

avatar for Brian Kaplan

Brian Kaplan

Brian Kaplan is the VP of Marketing and Digital at EM.Co, a modern Entertainment Management Company representing superstar Tim McGraw in all areas of music, film, publishing, branding and partnerships. Having nearly 20 years in the entertainment industry, 12 of which have been in... Read More →
avatar for James Stewart

James Stewart

James Stewart is the Sr. Director of Marketing at EM.Co, a modern Entertainment Management Company representing superstar Tim McGraw. Before joining EM.Co, Stewart was the VP of Marketing and Artist Development for RPM Entertainment, Digital Manager for Universal Music Group Nashville... Read More →

Wednesday May 17, 2017 11:40am - 12:10pm CDT
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12:15pm CDT

Thomas Rhett: Breaking an International Act

The world is witnessing the rise of Thomas Rhett — the multi-Platinum singer/songwriter leading the pack as one of Country music’s elite artists with seven #1 songs and multiple awards under his belt including ACM, Billboard, CMA, and ACC Awards for his six-week chart-topping smash hit “Die A Happy Man," which was also nominated for a 2017 GRAMMY. This success has translated into sold-out shows throughout the U.S., and ultimately "across the pond" where Thomas Rhett is building a fanbase and breaking barriers of entry into the international marketplace.

Join us for a special worldwide case study set to explore the growth of Thomas Rhett’s groundbreaking career — which began as a Nashville songwriter and has led headlining shows in Belgium, Canada, England, Ireland, the Netherlands, Norway and Scotland. On the verge of a third album and a 2017 world tour, this timely discussion will give a current perspective on the challenges & opportunities of going global, as well as an inside look at the components necessary to do so, and much more.


avatar for Phyllis Stark

Phyllis Stark

Columnist, Billboard
Phyllis Stark is a Nashville-based entertainment journalist who has been reporting extensively on the music business for more than two decades. Formerly the Nashville Bureau Chief and senior editor for Billboard, she continues to write a weekly column for Billboard Country Update... Read More →

avatar for Jimmy Chapin

Jimmy Chapin

Dir., Int'l, Big Machine Label Group
Jimmy Chaplin has overseen major album releases in over 50 countries worldwide including Taylor Swift’s 1989 album rollout and tour. He began as an intern at Big Machine Label Group (BMLG) while attending Belmont University in 2008, and is now Director of International. During Chapin's... Read More →
avatar for Virginia Davis

Virginia Davis

Founder and Managing Partner, G Major Management
Over the past 15 years, Virginia Davis has established herself as a rising executive and entrepreneur in the Nashville and greater music community. Davis oversees the careers of CMA and ACM winning, GRAMMY-nominated and current ACM Male Vocalist of the Year nominee Thomas Rhett and... Read More →
avatar for Anna-Sophie Mertens

Anna-Sophie Mertens

Promoter, Live Nation UK
Anna-Sophie Mertens joined Live Nation’s UK office in 2008, starting out as a promoter representative on the road. Mertens worked her way through the ranks via the ticketing department and the promoter’s office to become Promoter in 2015. Her roster includes a diverse array of... Read More →
avatar for Akiko Rogers

Akiko Rogers

Agent, William Morris Endeavor Entertainment (WME)
Akiko Rogers is an agent at WME. She started her career as an assistant at APA Agency working under Jim Gosnell and Dick Gilmore. She booked the first American artist in Vietnam and then started booking the influx of American artists in Southeast Asia in the early 90s. Rogers has... Read More →

Wednesday May 17, 2017 12:15pm - 1:05pm CDT
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