Music Biz 2017 has ended
Please note that Monday, May 15 consists of pre-convention meetings, digital service workshops, the Entertainment & Technology Law Conference, and the Industry Jam 2. The full program will take place Tuesday, May 16  through Thursday, May 18.  

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Digital Service Workshops [clear filter]
Monday, May 15

9:00am CDT

Apple Music and iTunes Connect Workshop [SIGN-UP HAS ENDED]
Prior sign-up for this workshop was required by May 3. If available, additional seats will only be given to those who have a Sales and Trends login as well as are distributed by a company already participating with Apple.

This workshop is not open to press.

Learn more about working with Apple to deliver, promote, and analyze your content on Apple Music. In these sessions, you’ll learn more about content operations and data analysis using the various tools in iTunes Connect, including Sales and Trends. The workshop will be broken down into the following three segments:

Operations (Approximately 9-10 AM)
Creating an effortless experience for customers to discover and fall in love with music is our goal. A lot of work goes into making this happen. We’d like to share some insights into how we curate music and the tools available for you to make the most of Apple Music.  We will also highlight things to consider when sending content as well as Learning Resources available.

Sales and Trends: Beginner Session (Approximately 10-10:45 AM)
Data in music is more important than ever and using it to understand new content and artist performance is a critical step in breaking new releases and artists. Sales and Trends puts the power of this data at your fingertips. This session will show you how to analyze your Apple Music and iTunes Store streaming and sales data using Sales and Trends through practical examples and a demo.

Sales and Trends: Advanced Session (Approximately 10:45-11:30 AM)
Ready to take your analysis to the next level? Building on the Sales and Trends: Beginner Session, this session will show you how to use your daily Apple Music and iTunes Store reports to create compelling and custom analyses. This session will focus on using the raw data from these reports in combination with business intelligence tools and will include practical examples and a demo.

  • Ryan Christo, Technical Product Manager
  • Jill Harwell, Sr. Manager of Global Music Operations 
  • Ben Lawrence, Operations Manager
  • Bryce McLaughlin, Partner Data and Analytics

Monday May 15, 2017 9:00am - 11:30am CDT
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11:00am CDT

Google Play and YouTube Music Workshop: Label Tools Overview [SIGN-UP HAS ENDED]
Priority seating will be given to those who completed the pre-event sign-up by May 9. Remaining seating will be filled on a first-come, first-served basis.

This workshop is not open to press.

Calling all master rightsholders — labels that currently deal directly with Google/YouTube, as well as labels who use distributors — the YouTube and Google Play Music business teams will be on hand to explain what's new with Google Play Music and YouTube. The session will include general product updates and more info about product features. There will also be a presentation on YouTube for Artists, including Content Strategy & Audience Development.

  • T. Jay Fowler, Director of Music Product
  • Gwen Shen, Head of Music Label Partnerships
  • Ted Kartzman, Head of Independent Music Partnerships
  • Helen Marquis, Global Head of Curation and Editorial
  • Ian Connelly, Music Partner Manager
  • Christian Weitenberner, Product Manager, MusicJamie Sanchez, Online Partner Management
  • Eric Knapp, Music Publisher Manager
  • Lance Podell, Global Head, YouTube Spaces
  • Brian Hennigan, Head, Pop-Ups & New Initiatives, YouTube Spaces

Monday May 15, 2017 11:00am - 12:50pm CDT
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1:00pm CDT

Working with Spotify’s Creator Services Team [SIGN-UP HAS ENDED]

Priority seating will be given to those who completed the pre-event sign-up by May 9. Remaining seating will be filled on a first-come, first-served basis.

This worshop is not open to press.

Spotify is charting a new course in its engagement with the Creator community - prioritizing relationships across the community to generate more opportunities for artists & creators to build their careers while adding growth to the overall music industry. To do this, we’re focusing on 4 key pillars: artist marketing; servicing Artists, Management, and Labels equally; developing a collaborative relationship with songwriters; and educating Creators on the value of Spotify. 

Showing our commitment to this strategy, we’ve reorganized ourselves around these specific initiatives. Rob Harvey leads our Global Artist & Label Services Team responsible for strategic promotion of music and owning our relationships with Artists, Management, and Labels. Dave Rocco leads our Artist Marketing efforts and is responsible for how we elevate the Creators voice through our promotional channels. Mark Williamson, now Global Head of Artist & Industry Partnerships, leads our industry education programs along with partner opportunity development. Tiffany Kumar, Head of Songwriter Relations, is redefining our Songwriter strategy to open up more opportunities for this key constituency. We’ll also have Xavier “X” Jernigan from Spotify’s Shows & Editorial team on hand to discuss the utility and opportunity of our owned and operated playlists.  Finally, Tracy Chan from Spotify’s Creator team will talk about Spotify for Artists, a one-stop shop designed to guide artists through Spotify and provide access to audience insights, song data and tools to manage artist profiles. 

In this workshop, we’ll discuss Spotify’s “open for business” policy, how we’re leveraging the power of the Spotify platform to maximize value creation for Creators, and how we see our focus developing over the next year. This workshop will take a presentational format with lots of time for Q&A.


  • Tracy Chan, Product Director, Spotify for Artists
  • Rob Harvey, Global Head of Artist & Label Services
  • Xavier “X” Jernigan, Head of North America, Shows & Editorial
  • Tiffany Kumar,  Global Head of Songwriter Relations
  • Dave Rocco, Global Head of Artist Marketing
  • Mark Williamson, Global Head of Artist & Industry Partnerships

Monday May 15, 2017 1:00pm - 2:50pm CDT
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3:00pm CDT

Connecting and Engaging in the World of Pandora Premium
This workshop is not open to press. 

Join the Pandora team for a look into the new world of Pandora Premium. Discover the marketing opportunities across all tiers of service, including Pandora’s Artist Marketing Platform (AMP) and analytics on Next Big Sound. Explore the unique opportunities available on Pandora and learn how to connect artists with their fans to increase reach and revenue.

  • Heather Ellis, Manager of Music Services
  • Mike Fink, Sr. Director of Artist & Label Relations
  • Jamie Sampson, Head of Content Partner Management

Monday May 15, 2017 3:00pm - 4:30pm CDT
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4:00pm CDT

Amazon Music Unlimited Workshop: How Voice is Revolutionizing Music Discovery
This workshop is not open to press. 

Amazon Music Unlimited is an on demand full catalog music streaming service with tens of millions of songs and thousands of hand curated playlists and personalized stations. Amazon Music is rethinking music listening through intuitive voice controls on Alexa-enabled devices like the Amazon Echo. In this discussion, Amazon Music will give a glimpse behind the curtain, demonstrating how they are revolutionizing music listening and discovery through voice, a Q&A session will follow.

  • Sean Hallarman, Creative Producer & Content Strategist | Editorial for Alexa, Amazon Music
  • Ryan Redington, Director of Amazon Music, Amazon
  • Dan “Doc” Ryan, Sr. Technical Product Manager - Speech Integration, Amazon Music

Monday May 15, 2017 4:00pm - 5:00pm CDT
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5:15pm CDT

Amplify: SoundCloud for Creators
This workshop is not open to press.

SoundCloud is a catalyst for creativity, powered by a connected community of creators, listeners and curators. A powerful tool for artists whether they're just starting out, or on their second world tour — the platform enables creators to build an audience, share their work and create authentic connections between creators and fans.It's the home to a diverse, global audience who are setting the tone for what's hot now, and driving music culture forward.

Led by Joe Armenia, Director of Artist Relations and Marisa Jeffries, Sr. Manager of Label Relations, this workshop will help users at every level optimize how they use SoundCloud by sharing best practices, tips on the most important tools for creators and insights into enhancing your presence and reach on SoundCloud.

  • Joe Armenia, Director of Artist Relations
  • Marisa Jeffries, Sr. Manager of Label Relations

Monday May 15, 2017 5:15pm - 6:15pm CDT
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