Music Biz 2017 has ended
Please note that Monday, May 15 consists of pre-convention meetings, digital service workshops, the Entertainment & Technology Law Conference, and the Industry Jam 2. The full program will take place Tuesday, May 16  through Thursday, May 18.  
avatar for Alix Kram

Alix Kram

Warner Music Artist Services
VP of Global Brand Licensing
New York, NY
Alix Kram is VP of Global Brand Licensing for the Artist Services division of Warner Music Group. At Warner Music Artist Services, Kram and her team explore global consumer product, branding and integrated marketing opportunities as well as lifestyle collaborations and retail strategies for 360 artists across all of Warner's labels. Whether it is an original fragrance for Melanie Martinez or a whiskey for the Flaming Lips, she helps the vision of her roster of artists come to life and in the hands of their fans. Prior to joining Warner, Kram led theKRAMcollective, a collective of industry professionals aiming to help entertainment properties and brand owners such as DreamWorks and HBO extend into the retail and the lifestyle space via strategy building, influencer partnerships, collaborations, and experiential marketing. She also spent over 10 years at Nickelodeon where, as VP of Lifestyle & Retail Marketing, she shepherded multi-channel retail programs for the likes of Dora the Explorer at Target and influential brand collaborations with the likes of SpongeBob by MOSCHINO.