As the GM for Nielsen Music, Erin Crawford leads the business strategy for the industry’s leading source of music data, insights and analytics. Under Crawford’s leadership, Nielsen Music has evolved into a new era of data-driven fan research that is driving solutions for the modern music industry ecosystem. She has spearheaded the development of new tools that track comprehensive consumer music engagement and built a consultancy-led organization to help companies optimize their marketing strategies. Crawford is also passionate about developing a diverse leadership pipeline and mentoring young women, as she serves on the Women In Music executive advisory board.