Gavin Ivester designed Apple's first PowerBook, led Nike global product design, led PUMA footwear on a 400% growth spree, helped Kenny Chesney create Blue Chair Bay Rum, and once sold a bar out of beer playing originals with his band, the Toxic Sloths.  Working in sports, healthcare, fashion, and entertainment, he obsesses about the big picture, the future, and how they're impacting real-world consumer experiences.