Robert Sanchez is the Founder and CEO of Austin-based Group Therapy Studios and the Music Marketing Manager for YETI Coolers. In his role at YETI, he is responsible for how the brand is represented in the music community through a variety of artist engagement programs, original and licensed music for YETI films, and festival sponsorships. Sanchez is also responsible for booking talent for the venue at YETI’s flagship store and overseeing all in-store music. Before his current positions, he was a touring drummer.