Christina Holding is dedicated to helping artists and brands advocate, engage fans and express their unique digital identities through authentic storytelling and live experiences. Previously as Marketing Director at SonyBMG New Media, Holding developed campaigns for artists in all genres on labels such as Arista, Columbia, Epic, RCA, and many others. There, she managed teams; coordinated national, international and regional campaigns across multiple platforms; launched scores of developing artists; and had the pleasure to work with a plethora of music legends and tremendously talented kindred souls who shared a love of music that drove them, like herself, to find a way to help artists take their art to the masses. Formerly Holding was Sr. Business Development for .LIVE, the live events, live streaming and live content arm of Rightside, a leading provider of domain name services, offering one of the industry’s most comprehensive platforms for discovery, registration, usage, and monetization.