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Music Biz 2017 has ended
Please note that Monday, May 15 consists of pre-convention meetings, digital service workshops, the Entertainment & Technology Law Conference, and the Industry Jam 2. The full program will take place Tuesday, May 16  through Thursday, May 18.  
avatar for Don Hoffman

Don Hoffman

Cracker Barrel
Sr. VP of Marketing
As the Sr. VP of Marketing, Don Hoffman is responsible for leading key strategies for the company including all of Cracker Barrel’s paid media, owned media, restaurant and retail marketing, gift cards, creative services, and the brand’s successful exclusive music program. Hoffman came to Cracker Barrel in November 2015 with nearly 30 years of advertising and marketing experience. He spent the last 20 years at DDB Worldwide Communications Group, one of the largest advertising companies in the world. In his last role, Hoffman oversaw the multi-national McDonald’s account and guided its long-term strategies in marketing and communications.

My Speakers Sessions

Wednesday, May 17
 

3:15pm