Music Biz 2017 has ended
Please note that Monday, May 15 consists of pre-convention meetings, digital service workshops, the Entertainment & Technology Law Conference, and the Industry Jam 2. The full program will take place Tuesday, May 16  through Thursday, May 18.  
avatar for Katherine Aroca

Katherine Aroca

E-Commerce Strategist
Katherine Aroca is an E-Commerce Strategist who has worked with Atlantic Records and the likes of Ed Sheeran, Shinedown and breakout artist Melanie Martinez. Aroca develops marketing campaigns and consumer products that not only drive revenue, but also bridge the gap between the artist and fan. She advocates for using merchandise as an artist development tool that continues to tell the artist's story.