Music Biz 2017 has ended
Please note that Monday, May 15 consists of pre-convention meetings, digital service workshops, the Entertainment & Technology Law Conference, and the Industry Jam 2. The full program will take place Tuesday, May 16  through Thursday, May 18.  
avatar for Meryl Johnson

Meryl Johnson

Happy Balance Digital, LLC

Meryl Johnson is the Founder of Happy Balance Digital, LLC, a digital marketing agency. Previously, she was the the Director of Digital Strategy at Country Music Association’s (CMA), where she developed and managed strategic digital presence, including the Association’s websites, mobile platforms, digital partnerships, video distribution, database development, and digital advertising initiatives of CMA TV properties and live events. Prior to CMA, Johnson was at Warner Bros. Pictures where she was Director of Digital Marketing, developing digital programs for all aspects of Warner Bros. Pictures theatrical digital marketing campaigns’ paid media, social media, creative, mobile/tablet apps, CRM programs, digital public relations, promotions, and experiential events for a film slate totaling $1.5 billion domestic box office. Her film campaigns included: “Get Hard,” “Entourage Movie,” “Mad Max: Fury Road,” “The Gallows,” “Vacation,” “Black Mass,” “Our Brand is Crisis,” and “Batman v. Superman.” Johnson has also worked for Focus Features, NBC Universal, Clear Channel Broadcasting, and Cumulus Broadcasting.