As Sr. Director of Talent at Vevo, Parul Chokshi manages the talent team, who are responsible for booking artists for Vevo’s rigorous slate of original content, live productions and events. As one of Vevo’s first employees, she has been with the company since prior to launch in 2009 and has executed over 600 successful shoots. With 15 years of experience in the music business, she has previously held roles in digital/brand marketing at Interscope Records, and Sony Music licensing.