Zeeshan Zaidi is Sr. VP/General Manager of OnTour with Ticketmaster, a division of Live Nation Entertainment. OnTour is Ticketmaster’s concerts and touring division — works with artists, managers, agents, promoters and labels to help make tours more successful through leveraging Ticketmaster’s marketing reach, data insights, and commerce opportunities. In this capacity, Zaidi also manages Ticketmaster’s Premium Ticketing business (Platinum, VIP) Commerce business (music and merchandise bundles and upsells), BigChampagne media measurement, and Subscription Fan Club business (clients include U2, Maroon 5, Madonna, Zac Brown Band, Guns N' Roses and many others). Before joining Ticketmaster, he spent several years in the startup world in various capacities, and was previously in the recorded music industry at Sony BMG in numerous roles, including VP of Digital for RCA and Sr. Director of Marketing for Arista Records.